HeyCharge GTM brain

HeyCharge sells offline-capable EV charging hardware and software to property owners, charge point operators and fleet partners.

category

Offline EV charging infrastructure

market profile

  • text: Apartment and office parking garages create a charging opportunity where ordinary network connectivity can be unreliable.
  • text: Hardware, retrofits and white-label software give partners several routes to deploy and manage charging.

personas

  • title: Residential property portfolio manager
    pains:
    • Underground garages lack dependable WiFi or cellular service
    • Needs resident charging without expensive network infrastructure at each property
  • title: Charge point operator operations director
    pains:
    • Connectivity fees can erode the economics of small sites
    • Existing charger fleets need upgrades and billing without wholesale replacement
  • title: Fleet electrification manager
    pains:
    • Drivers need reliable access in garages and at home
    • Company car charging reimbursement requires auditable records

icp

  • text: European owners and managers of multifamily or commercial properties with shared or underground parking.
  • text: Charge point operators and electrical installers deploying or retrofitting multiple AC or DC charging sites.
  • text: Utilities, fleet and mobility providers seeking charger management or embedded charging services.

message pillars

  • text: Provide charging access even where internet connectivity fails.
  • text: Remove the recurring connectivity costs of network-dependent charging.
  • text: Retrofit compatible existing charging equipment.

objections

  • objection: Will it work in our specific garage?
    response: Test the offline Bluetooth workflow at the site and review the Munich deployment evidence.
  • objection: Do we have to replace installed chargers?
    response: Assess the OCPP bridge and charger compatibility before a retrofit rollout.
  • objection: Can our own application handle the experience?
    response: Evaluate the white-label SDK and API against access, billing and operating requirements.

competitors

  • name: ChargePoint
    why: Provides charging infrastructure and management for commercial sites and fleets.
  • name: Wallbox
    why: Offers charging hardware and energy management for residential and commercial sites.
  • name: EO Charging
    why: Supplies fleet charging infrastructure and charge point management software.

keywords

  • offline EV charging
  • apartment EV charging
  • underground parking EV charger
  • OCPP charger retrofit
  • charge point management platform
  • fleet charging reimbursement

voice

  • Practical and direct
  • Reliability-focused
  • Cost-conscious

signals

  • text: A multifamily portfolio is planning charger installations in underground garages.
  • text: An operator is reviewing connectivity expenses or wants to upgrade installed OCPP equipment.

stack

  • Bluetooth
  • OCPP
  • Stripe
  • Android Automotive OS

pricing

model: unknown

motion

sales_led

channels

  • SEO
  • guides
  • partner ecosystem

confidence

medium

Founders

  • name: Chris Carde
    title: Founder
    role: Founder
    bio: Experience at Google, Mercedes-Benz, E.ON Energy, and at the UC Davis Hybrid Electric Vehicle Center. Experienced product and engineering leader and executive. I love dogs. And airplanes.
  • name: Robert Lasowski
    title: Founder
    role: Founder
    bio: From the very beginning of my career in 2005, I have been in charge to deliver end-to-end innovations around connected, shared and electric mobility. Being responsible for designing mobility concepts, assessing latest technology trends, and creating long-term go-to-market strategies within the smart mobility eco-system got me excited to start an own venture. And here I am - really happy to be part of HeyCharge’s journey!

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