Hypercore GTM brain

category

market profile

• text: Private credit lenders manage bespoke loan structures with operational processes often spread across spreadsheets and legacy systems.
• text: Growing loan portfolios increase the need for servicing, funding source tracking and consolidated reporting without proportional headcount growth.

personas

• title: Head of loan operations or servicing
  pains:

  • Manual updates and complex loan calculations create operational bottlenecks
  • Servicing and portfolio data are scattered across systems
• title: Private credit fund CFO or COO
  pains:

  • Growth requires more staff to administer complex loans
  • Managers lack a consolidated view of funding allocations and performance
• title: Credit portfolio manager
  pains:

  • Delayed reporting makes it difficult to track performance
  • Bespoke structures do not fit inflexible bank-focused systems

icp

• text: Emerging and established private credit funds or non-bank commercial lenders with bespoke loan books.
• text: Venture debt and commercial real estate lenders seeking loan servicing and reporting infrastructure.
• text: Teams managing meaningful loan portfolios in Excel or through third-party servicing and preparing to scale.

message pillars

• text: Manage loans across their lifecycle.
• text: Grow without matching loan growth with administrative headcount.
• text: Support bespoke workflows and structures.
• text: Centralize information and reduce manual work.

objections

• objection: Can the system handle our bespoke credit structures?
  response: Walk through representative loans, amendments, payment waterfalls and funding structures in a demo and implementation assessment.
• objection: How disruptive is migration from spreadsheets or an external servicer?
  response: Scope historical data, reconciliation, controls and a phased transition with the team.
• objection: How are security and operational oversight handled?
  response: Review SOC 2 documentation, permissions and the human oversight model for the specific service.

competitors

• name: LendingWise
  why: Loan origination and management software for lenders.
• name: Airframe
  why: Private credit software alternative with loan operations capabilities.
• name: LoanSpace
  why: Loan management software alternative.

influencers

• name: Daniel Liechtenstein
  url: https://www.ycombinator.com/founders/daniel-liechtenstein
  why: Hypercore founder and a relevant voice on the company's lending software.

keywords

• private credit loan management software
• private lender loan servicing
• venture debt loan management
• commercial real estate loan servicing
• private credit portfolio reporting
• loan administration automation

voice

• direct
• operational
• growth-oriented

signals

• text: A private credit manager launches a fund or adds loan volume while still relying on spreadsheets.
• text: A lender is replacing a third-party servicer or hiring loan operations staff as its portfolio grows.

pricing

motion

channels

• website
• content
• press
• sales demos

confidence

Founders

• name: Daniel Liechtenstein
  title: Founder
  role: Founder
  bio: I work with a group of amazing partners who build amazing products together. We founded Hypercore with the goal of pushing the non-bank lending market forward. Already at the beginning of my career, I learned that the future is in the combination between domains, and the more I meet new people the more I learn. I started as an economist and grew into the technological world and today I see myself as a person looking for interesting opportunities.
• name: Eitan Frailich
  title: Founder
  role: Founder
  bio: Started my first steps with technology during my service at IDF technological unit (MAMRAM). After finishing my service I worked as a freelancer software developer, mostly on web and mobile applications. A Year later cofounded Articode LTD - devshop focused on GIS and Financial projects. During that time I was charged with many projects, working with big enterprises, defense industries, startups, etc. A Year a ago changed the focus to our fintech startup Hypercore.
• name: Tomer Moshe
  title: Founder
  role: Founder
  bio: Completed my BSc in computer science at the age of 18. Co-founder of Hypercore and Articode. Delivered over 20 software products as a freelancer and with Articode. IAF-Ofek Alumni. Coding non-stop since 2011 :)
• name: David Yahalomi
  title: Founder
  role: Founder
  bio: Co-founder of Hypercore and Articode. Delivered over 30 software products as a freelancer and with Articode. Worked for the first digital bank in Israel - Pepper - as a team leader. Speaker at various tech conferences mainly about GraphQL. IAF-Ofek Alumni, and Mamram graduate. Writing code since 2001 :)