Illuminant Surgical GTM brain

category

market profile

• text: Spine navigation requires clinicians to connect image data with the physical patient while managing operating-room workflow.
• text: Skylight is being developed for spine surgery and interventional access, with seed funding intended to accelerate launch.

personas

• title: Spine surgeon
  pains:

  • Must look between imaging screens and the patient while orienting instruments.
  • Navigation setup and invasive registration can disrupt the surgical schedule.
• title: Ambulatory surgery center administrator
  pains:

  • Has limited room and staff for complex navigation equipment.
  • Needs a clear case for capital expenditure and procedural throughput.
• title: Interventional radiologist or pain physician
  pains:

  • Needs anatomy and image guidance visible during percutaneous access.
  • May lack access to large operating-room navigation systems.

icp

• text: Spine surgery departments at university hospitals and other facilities performing image-guided procedures.
• text: Ambulatory surgery centers and private specialty clinics where compact equipment and quick setup matter.
• text: Interventional radiology and pain management practices assessing navigation for access procedures.

message pillars

• text: Put imaging on the patient to reduce mental translation between screen and procedure.
• text: Fit into existing workflows with non-invasive setup.
• text: Extend visualization to smaller care settings.

objections

• objection: Will this slow down our cases or require a specialist?
  response: Discuss the proposed non-invasive setup and one-day training, and validate workflow in a site-specific demonstration.
• objection: Is there sufficient clinical and regulatory evidence for our intended use?
  response: Request current clearance, indication, accuracy data and clinical evidence before procurement.
• objection: Can a smaller center afford and accommodate the system?
  response: Assess the footprint and total cost with the vendor against the center's case volume and existing imaging.

competitors

• name: Medtronic
  why: Offers established surgical navigation for spine procedures.
• name: Augmedics
  why: Offers augmented-reality spine navigation as an alternative way to view guidance.

keywords

• spine surgery navigation
• image guided spine surgery
• anatomical projection surgery
• interventional radiology navigation
• ambulatory surgery navigation
• augmented reality surgical guidance

voice

• Clinician-centered and aspirational
• Technical but focused on workflow
• Confident and visual

signals

• text: A spine program is evaluating navigation or upgrading image-guided surgical capability.
• text: An ambulatory center is expanding spine or interventional procedures but has limited space and support staff.

pricing

motion

channels

• medical conferences
• press
• LinkedIn
• website demos

confidence

Founders

• name: Eldrick Millares
  title: Founder
  role: Founder
  bio: Co-Founder and Co-CEO at Illuminant Surgical Stanford BS/MS EE
• name: James Hu
  title: Co-Founder, Co-Chief Executive Officer
  role: CEO
  bio: Co-Founder, Co-CEO @ Illuminant Surgical