Increase GTM brain

category

market profile

• text: Software platforms embed accounts, card issuing and money movement into products such as payroll, bill pay and wallets.
• text: Buyers must integrate US payment networks while managing bank relationships and compliance.

personas

• title: Head of engineering or payments engineering
  pains:

  • Integrating and reconciling multiple payment rails slows product development
  • Payment failures and poor uptime can disrupt customers' critical flows
• title: Fintech product leader
  pains:

  • Launching embedded accounts or payouts requires bank and infrastructure coordination
  • Rigid banking infrastructure constrains product experiences
• title: Payments operations and compliance lead
  pains:

  • High-volume transfers require reliable controls, visibility and reconciliation
  • Different rails have distinct returns, settlement and operating rules

icp

• text: US fintech and vertical SaaS platforms building embedded finance into products for business customers.
• text: Growth-stage and larger technology companies with engineering capacity and meaningful payment volumes, such as payroll and spend platforms.

message pillars

• text: Build banking products with a developer-first platform.
• text: Access multiple payment rails through one infrastructure provider.
• text: Use a platform designed for substantial transaction volumes.

objections

• objection: What will the full program cost?
  response: The fee schedule lists rail-specific transaction charges, while monthly fees vary by use case and custom pricing is available.
• objection: Can it support mission-critical payment volumes?
  response: Evaluate uptime and relevant rail performance against your requirements; Increase publishes historical uptime and transaction volume figures.
• objection: Who provides regulated banking services?
  response: Increase identifies Increase Bank and partner banks as banking providers; confirm the entity and terms for the intended product.

competitors

• name: Unit
  why: Embedded finance platform offering accounts and payment APIs.
• name: Stripe
  why: Provides financial infrastructure and embedded finance APIs to software platforms.
• name: Column
  why: API-focused bank serving fintech builders.

influencers

• name: Darragh Buckley
  url: https://www.linkedin.com/posts/darragh-increase_im-excited-to-announce-the-launch-of-increase-activity-7488217595855147008-VKnx
  why: Founder announcing Increase Bank and its API-first core.
• name: Nik Milanović
  url: https://www.linkedin.com/posts/nikm_api-based-banking-provider-increase-is-launching-activity-7488237873633239040-w4lA
  why: Fintech commentator covering the bank launch.

keywords

• banking API
• embedded finance platform
• ACH API
• FedNow API
• real time payments API
• card issuing API
• payroll payments infrastructure
• bank accounts API

voice

• Technical and precise
• Confident
• Developer oriented

signals

• text: A vertical SaaS platform is launching embedded bill pay or bank accounts.
• text: A fintech needs to add instant payments or programmatic card issuance at scale.

pricing

motion

channels

• Developer documentation
• SEO
• LinkedIn
• customer case studies
• sales

confidence

Founders

• name: Darragh Buckley
  title: Founder
  role: Founder