Infinity GTM brain

Infinity helps India-based freelancers, startups and businesses receive international customer payments and settle them in INR.

category

Cross-border payments for Indian businesses

market profile

  • text: Indian exporters compare foreign payment providers on transaction fees, exchange rates, settlement time and documentation.
  • text: Infinity operates a technology platform and says regulated financial partners facilitate cross-border services; it does not hold customer funds.

personas

  • title: Founder of an Indian export startup
    pains:
    • Bank FX charges reduce revenue from overseas invoices.
    • Delayed settlements make payroll and cash planning harder.
  • title: Freelancer or agency owner serving overseas clients
    pains:
    • Foreign clients want convenient local payment details.
    • Opaque charges make the final INR amount difficult to predict.
  • title: Finance lead at a cross-border SMB
    pains:
    • Matching incoming foreign payments to invoices takes time.
    • Export documentation and bank settlement require consistent handling.

icp

  • text: India-based independent professionals, agencies and small businesses receiving recurring international payments for services.
  • text: Indian startups and exporters with overseas customers that want local receiving details and INR settlement; exact employee size is not specified.

message pillars

  • text: Emphasize transparent FX economics and settlement speed.
  • text: Let customers pay through local currency accounts.
  • text: Show the rate and cost clearly.

objections

  • objection: Is it cheaper than my bank or another provider?
    response: Compare the final INR amount, all fees and exchange rate for the same payment method and invoice amount.
  • objection: Who holds my money and handles regulation?
    response: Infinity says licensed financial partners facilitate payments and it does not hold customer funds; confirm the partner and terms for the specific route.
  • objection: Can we receive a large payment?
    response: The site offers custom fees above USD 50,000; check eligibility, documentation and settlement terms before transacting.

competitors

  • name: Wise
    website: https://wise.com/in/blog/infinityapp-review
    why: Offers business international payment and foreign-currency receiving alternatives.
  • name: Skydo
    why: Targets Indian exporters and freelancers receiving overseas payments.
  • name: Xflow
    website: https://www.xflowpay.com/blog/infinity-app-alternatives
    why: Provides foreign payment collection for Indian businesses.
  • name: Payoneer
    why: Offers cross-border payment collection for businesses and freelancers.

keywords

  • receive international payments India
  • freelancer foreign payment India
  • zero markup international payments
  • USD to INR business payments
  • global account Indian startup
  • export payment settlement
  • FIRA international payments

voice

  • savings-led
  • direct
  • optimistic

signals

  • text: An Indian agency starts invoicing overseas customers or expands export sales.
  • text: A business is reviewing FX spreads, slow settlement or foreign inward remittance documentation.

pricing

model: usage
starting price: 0.5% on each incoming payment; custom fee offered above USD 50,000

motion

hybrid

channels

  • SEO
  • LinkedIn
  • webinars
  • case studies

confidence

high

Founders

  • name: Sourav Choraria
    title: Founder/CEO
    role: CEO
    bio: Sourav is the founder & CEO of Infinity, a business banking platform for cross-border SMBs. Prior to Infinity, Sourav co-founded ClinMD(2016), healthcare data analytics company. Sourav was former head of growth at Paytm Money, India's largest wealth management platform and scaled it to 20 million MAU. He also launched India's first FD-backed secured credit card and scaled it to 100,000 users in 1 year.
  • name: Sidharth Choraria
    title: Founder/CTO
    role: CTO
    bio: Was previously an Amazon engineer and PM working on Appstore. Launched Amazon Appstore IAP module (equivalent to Google Billing Library) used by app developers to monetise digital goods. Developed an instant electronic payment system to pay out app developers across 135 countries. Founding engineer of Paytm Travel & Platform Engineer at MakeMyTrip,developing systems to handle 100M daily requests. CS grad from Birla Institute of Technology & MBA in Finance from Indian School of Business.

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