Instinct Space GTM brain

Instinct Space is developing rideshare-compatible lunar landers to deliver customer payloads to the Moon.

category

Lunar payload delivery

market profile

  • text: Lunar payload customers face limited launch opportunities and substantial transportation costs.
  • text: Commercial providers including ispace and Astrobotic offer alternative lunar payload delivery services.

personas

  • title: Lunar mission program manager
    pains:
    • Finding a launch and lander that match a small payload and mission schedule.
    • Balancing transport cost, payload capacity and operational duration.
  • title: Space technology payload or research lead
    pains:
    • Demonstrating instruments or surface equipment requires reliable lunar access.
    • A dedicated mission can be hard to justify for a small experiment.

icp

  • text: Commercial lunar technology companies developing small surface payloads, including regolith-handling equipment.
  • text: Research organizations and space programs seeking lunar surface delivery for small scientific or technology payloads; precise account size is not stated.

message pillars

  • text: Use rideshare launches to improve access and reduce cost.
  • text: Reach the Moon without staging or refueling.
  • text: Deliver useful payloads with lunar-day operations.

objections

  • objection: Is the lander flight-proven?
    response: Ask for current test evidence, mission milestones, schedule and risk allocation; public copy describes a developing capability.
  • objection: Will my payload fit the mission?
    response: Payload capacity varies with launch orbit, so discuss mass, interfaces, power and surface operations with the team.
  • objection: Can it support the desired schedule?
    response: Rideshare is intended to increase cadence, but customers should confirm a contracted launch window.

competitors

  • name: Astrobotic
    why: Offers lunar orbit and surface delivery for customer payloads.
  • name: ispace
    why: Offers commercial lunar cargo delivery and rideshare access.
  • name: Intuitive Machines
    why: Commercial lunar lander and payload delivery provider.

keywords

  • lunar payload delivery
  • commercial lunar lander
  • Moon rideshare mission
  • lunar surface payload transport
  • lunar lander services
  • lunar technology demonstration

voice

  • Ambitious
  • Technical and concise
  • Mission-focused

signals

  • text: A company announces a lunar surface instrument, rover or regolith technology demonstration.
  • text: A mission team is seeking small-payload lunar delivery and more launch options.

hiring

  • Founding Engineer, London
  • Propulsion Engineer, London
  • Avionics Engineer, London
  • Propulsion Intern, London
  • Avionics Intern, London

pricing

model: unknown

motion

sales_led

channels

  • LinkedIn
  • partnerships
  • space industry press
  • direct inquiries

confidence

medium

Founders

  • name: Alex Pinel Neparidze
    title: Founder
    role: Founder
    bio: Building lunar landers. Co-CEO of Instinct. Graduate in Space Engineering at UCL and Aerospace engineering at QMUL. At Open Cosmos, he worked in project management on the PHISAT-2 and HAMMER Earth observation satellites, both launched in 2024 and now in orbit. Published research on the usage of machine learning for detecting Coronal Mass Ejections (CMEs) at the Mullard Space Science Laboratory.
  • name: Joaquim Dickson
    title: Founder/CTO
    role: CTO
    bio: Building lunar landers. CTO at Instinct. Studied Physics at Imperial College London and Space Technology at UCL. Worked on the magnetometer (MAG) for NASA's IMAP spacecraft with Imperial's Fluxgate Magnetometer Laboratory. Also worked on the Solar Wind Analyser (SWA) instrument suite aboard ESA's Solar Orbiter spacecraft with UCL's Mullard Space Science Laboratory.
  • name: Ashwin Iyer
    title: Founder
    role: Founder
    bio: Building rideshare compatible lunar landers. Ashwin is the co-founder and co-CEO of Instinct. He studied mechanical engineering at QMUL in London and holds a Master in Industrial Systems, Manufacturing and Management from the University of Cambridge. Ashwin has also worked at Imperial College London, researching Rolls Royce jet engines as well as undertaken consulting projects as part of a team at Cambridge across a variety of industries including Venture capital, Metalworking and Electronics.

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