Instinct GTM brain

category

market profile

• text: Individual traders must monitor many markets and information feeds around the clock.
• text: The company is soliciting early access signups, suggesting an early-stage consumer launch.

personas

• title: Self-directed active trader
  pains:

  • Misses market moves while away from screens
  • Must reconcile news, charts and social chatter across markets
• title: Crypto trader and signal creator
  pains:

  • Tracking large positions and crowd sentiment is fragmented
  • Sharing a thesis does not make it easy for followers to act

icp

• text: Individuals actively trading crypto or other global markets, rather than institutional asset managers.
• text: Digitally native traders comfortable using mobile or desktop and following other traders' positions.

message pillars

• text: Continuous market monitoring reduces the need to watch screens constantly.
• text: Turn a personal market thesis into a trade.
• text: Track large market participants in real time.

objections

• objection: Can I trust AI-generated trade ideas with real capital?
  response: Evaluate the research and trade thesis against your own judgment; the public page does not substantiate performance guarantees.
• objection: Will trading fees erode returns?
  response: The site illustrates a $1 fee on a $10,000 trade; confirm current terms and other costs before trading.

competitors

• name: Phantom
  why: Named by Instinct as an alternative trading app in its fee comparison.
• name: FOMO
  why: Named in Instinct's comparison of trading app fees.
• name: Kavout
  why: Provides AI financial research and stock ranking tools for investors, an adjacent research alternative.

keywords

• AI trading agent
• crypto whale tracking
• automated trading research
• market alerts
• copy trading
• AI trading platform

voice

• confident
• trader-native
• action-oriented

signals

• text: An individual actively discusses crypto whale positions or market opportunities on social media.
• text: A trader shares theses and wants followers to replicate positions.

pricing

motion

channels

• X
• waitlist
• social sharing

confidence

Founders

• name: Joon Won Song
  title: Founder/CEO
  role: CEO
  bio: Quantitative Developer @ Squarepoint Capital EECS @ Imperial College London
• name: Eunju Moon
  title: Founder/CTO
  role: CTO
  bio: PhD dropout @ USC (Quantum Computing) Theoretical Physics @ Imperial