Jamble GTM brain

category

market profile

• text: Brazilian collectible buyers seek trusted sellers and the ability to inspect condition and rarity before buying.
• text: Live shows combine discovery, seller interaction and transactions in communities around Pokemon, Magic and diecast.

personas

• title: Pokemon card collector
  pains:

  • Wants to judge a card or sealed product before committing to a purchase.
  • Has difficulty finding trusted sellers and engaging with other collectors in static listings.
• title: Collectibles shop owner or live seller
  pains:

  • Needs a steady audience of interested buyers without building a separate video and checkout stack.
  • Must demonstrate product condition and establish credibility to convert buyers.
• title: Diecast hobbyist
  pains:

  • Wants to discover rare miniatures and inspect them live before buying.
  • Needs reliable delivery from unfamiliar sellers.

icp

• text: Brazil-based collectors of Pokemon, Magic, Hot Wheels and other enthusiast categories who shop on mobile.
• text: Independent Brazilian collectibles merchants and individual sellers with inventory and willingness to host live shows.

message pillars

• text: Let collectors see the item before they purchase.
• text: Combine live engagement with the transaction.
• text: Give sellers a direct channel to interested collectors.

objections

• objection: How can I trust the product and seller?
  response: Inspect the live item, reviews and seller information, and check the platform's current buyer policies before purchasing.
• objection: Will I find an audience for my live show?
  response: Test a recurring schedule and promote shows to an existing collector community; audience size and sales are not guaranteed.
• objection: What are the seller fees and shipping terms?
  response: Confirm current fees, settlement and shipping terms with Jamble before onboarding.

competitors

• name: Whatnot
  why: Live auctions for collectibles compete for seller attention and offer a comparable format internationally.
• name: Mercado Livre
  why: Brazilian marketplace alternative for buying and selling collectibles through listings.
• name: Liga Pokemon
  why: Brazilian trading card marketplace offers an alternative route to collectors.

keywords

• comprar pokemon ao vivo
• leilão cartas pokemon
• live shopping colecionáveis
• vender cartas pokemon online
• comprar hot wheels colecionáveis
• magic the gathering marketplace brasil

voice

• Enthusiastic and community focused
• Accessible and action oriented
• Category specific

signals

• text: A card shop regularly streams pack openings or auctions to its community.
• text: A collector searches for rare cards or diecast and values seeing item condition live.

stack

• iOS
• Android

pricing

motion

channels

• app stores
• collector communities
• live shows
• press
• LinkedIn

confidence

Founders

• name: Louis de Jenlis
  title: Founder
  role: Founder
• name: Aymar Dumoulin
  title: Founder
  role: Founder
  bio: Co-founder of Jamble, working on the product. Previous experiences in the consumer space, as a VC analyst at Convivialité Ventures in SF and Private Equity at L Catterton (Paris). Alum of Essec Business School and University Paris-Dauphine.
• name: Jeremy Gozlan
  title: Founder
  role: Founder
  bio: Hey! I am Jeremy, a tech guy from Paris, France. While originally specialised in AI (computer vision), I always loved developing iOS mobile apps. Sneakerhead for more than 15 years, becoming Jamble CTO was nothing else than my destiny. Regarding my studies, I recently graduated from Ecole Polytechnique, France most prestigious Engineering School and previously graduated from the University of Bath as a Computer System Engineer.