Joon Health GTM brain

category

market profile

• text: Families and clinicians need tools to support daily routines and parent participation between sessions.
• text: Its child-facing app uses gameplay to motivate real-world tasks for children with behavioral challenges.

personas

• title: Parent of a child with ADHD or autism
  pains:

  • Repeated reminders and arguments around everyday routines strain family relationships.
  • Finding child-friendly motivation that lasts beyond a reward chart is difficult.
• title: Behavioral health practice owner or clinical director
  pains:

  • Parents struggle to follow through on training between sessions.
  • Clinicians spend time on notes, tracking and resource distribution.
• title: Pediatric behavioral clinician
  pains:

  • Progress data from home is inconsistent.
  • Individualizing parent resources takes time.

icp

• text: US families with children around ages 6 to 12 who struggle with routines, including families managing ADHD or autism.
• text: Pediatric behavioral health practices, from small teams to organizations seeking EMR integration and parent training at scale.

message pillars

• text: Give families a more supportive daily routine.
• text: Use a game companion to support real-world chores.
• text: Reduce clinical administrative work.

objections

• objection: Is another game just more screen time?
  response: Explain that game rewards are tied to real-life activities and agree on limits with the family; do not promise clinical outcomes.
• objection: Will the platform fit our practice workflow?
  response: Review available parent data collection, clinician reporting and integration options with the practice.

competitors

• name: EndeavorRx
  why: A digital game-based pediatric ADHD intervention competing for family and clinician attention.
• name: Play Attention
  why: Attention-training technology used by families and professionals.
• name: Bend Health
  why: Pediatric behavioral health care option for families.

influencers

• name: Isaac Eaves
  url: https://www.ycombinator.com/companies/joon-health
  why: Co-founder and CEO with lived experience of ADHD.

keywords

• ADHD routine app for kids
• gamified chores for ADHD children
• parent training behavioral health software
• pediatric behavior tracking app
• autism parent support app
• clinician parent engagement software

voice

• encouraging
• playful
• family-centered

signals

• text: Practice expanding parent training or seeking to track family progress outside appointments.
• text: Parents looking for practical help with recurring ADHD-related routine friction.

pricing

motion

channels

• SEO
• clinician referrals
• LinkedIn

confidence

Founders

• name: Isaac Eaves
  title: Founder
  role: Founder
  bio: Isaac Eaves is the co-founder and CEO of Joon which he started with Brad Brenner and Kevin Bunarjo in 2021. Isaac focuses on managing the product and strategy of Joon. Having ADHD and having spent 10,000+ hours playing games as a kid, he's passionate about creating a game that kids love, but that also helps them achieve their potential in real-life. Isaac earned degrees in Computer Science and Business Administration from UC Berkeley.
• name: Brad Brenner
  title: Founder
  role: Founder
  bio: Brad Brenner is the co-founder and Chief Operating Officer of Joon, which he started with Isaac Eaves and Kevin Bunarjo in 2021. Brad kicked off his entrepreneurial journey at the age of 7 and has started 4 businesses prior to Joon. At Joon, he takes point on all things operational from product development, user research, growth & marketing to financial planning and forecasting. Originally from Romania, Brad graduated from UC Berkeley with a degree in Business Administration.
• name: Kevin Bunarjo
  title: Founder
  role: Founder
  bio: Kevin Bunarjo is an engineer at Joon. As a kid, Kevin spent countless hours playing video games (Minecraft, Runescape, Pokemon, Tetris being the top games) and hopes he can use Joon to leverage the fun of games to motivate kids to be productive in real life. Kevin graduated from UC Berkeley with degrees in Computer Science and Business Administration. Although he lives in the Bay Area now, he is originally from Jakarta, Indonesia.