Kalshi GTM brain

category

market profile

• text: Event contracts let market participants take positions on specific future outcomes, including to hedge risks or express views.
• text: Prediction markets compete for retail traders and institutional trading flow while facing evolving regulatory disputes.

personas

• title: Retail event trader
  pains:

  • Wants direct exposure to an event rather than a stock influenced by many factors
  • Needs to understand contract rules, trading fees and potential losses
• title: Institutional trader or hedging manager
  pains:

  • Needs instruments tied to event-specific risk
  • Needs enough liquidity and transparent fees to execute positions

icp

• text: Eligible individual traders interested in sports, politics, economics and other event outcomes.
• text: Hedge funds, trading firms and insurers seeking event-linked exposure or hedging products.

message pillars

• text: Trade defined outcomes directly.
• text: Put a view into a simple binary contract.
• text: Use event contracts for risk management.

objections

• objection: Could I lose the money I put into a contract?
  response: Yes. Review the contract terms and risk disclosure before trading; members can lose the cost of entering a transaction and fees.
• objection: Are fees the same for every market?
  response: No. Check the fee schedule and displayed order fees, including any maker fees, for the specific market.

competitors

• name: Polymarket
  why: A major competing event prediction market.
• name: Robinhood
  why: Brokerage competing for retail access to event trading.

influencers

• name: Tarek Mansour
  url: https://www.wired.com/story/big-interview-tarek-mansour-kalshi/
  why: Co-founder and CEO who publicly discusses event markets.
• name: Luana Lopes Lara
  url: https://www.inc.com/carriesun/this-29-year-old-founder-took-on-a-federal-regulator-to-scale-her-company-and-built-an-11-billion-prediction-market-giant/91301988
  why: Co-founder and operating leader who helped establish the exchange.

keywords

• prediction markets
• event contracts trading
• trade election outcomes
• sports prediction markets
• Kalshi trading fees
• event risk hedging

voice

• direct
• market-oriented
• news-driven

signals

• text: A trader is already following market odds and seeking direct exposure to a specific event.
• text: An institutional trading team is exploring event-linked hedges or market-making.

stack

• API

pricing

motion

channels

• SEO
• news content
• social media
• broker partnerships

confidence

Founders

• name: Luana Lopes Lara
  title: Founder
  role: Founder
• name: Tarek Mansour
  title: Founder
  role: Founder