Karumi GTM brain

Karumi sells AI agents that demonstrate software live and answer product questions for software marketing, sales and customer teams.

category

AI product demo agents

market profile

  • text: Software companies must explain changing products across acquisition, sales, onboarding and support without constantly re-recording material.
  • text: Buyers can interact with an on-demand agent before a sales meeting, with conversation context passed to the sales stack.

personas

  • title: Head of demand generation or growth
    pains:
    • Demo request forms delay product discovery and interested visitors leave.
    • Static videos do not answer individual questions or reveal buyer intent.
  • title: Sales engineering leader
    pains:
    • Repetitive first demos consume scarce technical selling capacity.
    • Reps lack context about which features each prospect wants to see.
  • title: Customer success or onboarding leader
    pains:
    • New users need individualized product guidance before reaching value.
    • Feature changes make recorded onboarding and documentation stale.

icp

  • text: B2B software vendors with products that benefit from live visual explanation and a meaningful flow of website visitors or trial users.
  • text: Growth-stage and enterprise software teams with sales, marketing or onboarding workflows; enterprise options include dedicated capacity and on-premise deployment.

message pillars

  • text: Run the actual product in a live interactive session.
  • text: Offer an immediate product walkthrough to every visitor.
  • text: Turn demo conversation into useful sales context.

objections

  • objection: Will an agent accurately demonstrate our changing product?
    response: Pilot a defined use case and test live answers against common buyer questions and product changes.
  • objection: Can it meet enterprise security requirements?
    response: Evaluate the enterprise security and deployment options against your review requirements.
  • objection: Will it create qualified opportunities rather than just demo views?
    response: Compare demo-to-meeting and trial-to-paid conversion against the existing funnel, with a consistent attribution window.

competitors

  • name: 1mind
    why: AI sales engineering agent joins calls and answers product questions.
  • name: Consensus
    why: Offers automated and agent-led product demos to sales teams.
  • name: Navattic
    why: Offers interactive product demos and AI agent delivery for buyers.
  • name: Naoma
    why: Provides live AI demo agents across website and in-app channels.

keywords

  • AI demo agent
  • automated live product demo
  • SaaS product demo automation
  • interactive demo for website
  • AI sales engineer
  • on demand product walkthrough
  • demo conversion optimization

voice

  • energetic and direct
  • product-led
  • conversion-focused

signals

  • text: A SaaS company has high inbound traffic but long delays between demo requests and sales meetings.
  • text: A fast-shipping product team repeatedly updates sales demos, recordings and onboarding content.

stack

  • MCP
  • CRM integrations

hiring

  • Product Engineer (Full-Stack)
  • AI/ML Harness Engineer
  • Forward Deployed Engineer
  • Account Executive
  • Growth
  • Marketing
  • Customer Success

pricing

model: contact_sales

motion

hybrid

channels

  • website live demo
  • SEO
  • LinkedIn
  • Product Hunt
  • YC directory

confidence

high

Founders

  • name: Pablo Omenaca
    title: Founder/CEO
    role: CEO
    bio: Previous founder engineer & COO at StackAI (YC W23), I am now building Karumi, an AI agent to help GTM teams understand software products.
  • name: Toni Lopez
    title: Founder/CTO
    role: CTO
    bio: Building Karumi, prev Stack AI (YC W23), IBM Research Three times founder

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