Kiwify GTM brain

category

market profile

• text: Brazilian course creators compare checkout fees, payout timing, video hosting and member-area features.
• text: Kiwify combines course delivery, payment processing and an affiliate marketplace in one platform.

personas

• title: Independent course creator
  pains:

  • Stitching together video hosting, payment and student access
  • Starting without predictable course revenue or a large software budget
• title: Established digital product producer
  pains:

  • Checkout conversion and rejected card payments
  • Scaling sales while managing cash flow, affiliates and student experience

icp

• text: Brazil-based individual experts and small education businesses launching paid online courses or digital products.
• text: Established infoproducers with existing audiences, paid traffic or affiliates who want to improve conversion and course delivery.

message pillars

• text: Turn expertise into a digital business.
• text: Host and manage courses without extra hosting costs.
• text: Improve checkout payment approval.
• text: Give creators fast access to funds.

objections

• objection: Will fees eat too much of each sale?
  response: Calculate effective transaction fees at the creator's ticket size and compare included hosting and payout terms.
• objection: Will I need separate systems for delivery and payments?
  response: Show the integrated checkout, member area and student management, then check any missing workflow requirements.

competitors

• name: Hotmart
  why: Brazilian digital product and course platform competing for creators and affiliates.
• name: Eduzz
  why: Competing platform for digital product sales and delivery.
• name: Greenn
  why: Competes on checkout and transaction fees for course creators.

keywords

• plataforma para vender cursos online
• criar curso online
• checkout para infoprodutos
• área de membros curso
• taxas Kiwify
• plataforma afiliados Brasil

voice

• Conversational and aspirational
• Sales and growth focused
• Direct and benefit-led

signals

• text: A creator announces a first course, ebook or paid education offer.
• text: An established infoproducer compares payment approval, transaction fees or payout times.

stack

• Pix
• KiwiPay

pricing

motion

channels

• SEO
• affiliate marketplace
• podcast
• events
• creator referrals

confidence

Founders

• name: Artur Ribas
  title: Founder
  role: Founder
  bio: Co-founder & CEO @ https://kiwify.com.br
• name: Marinho Gomes
  title: Founder
  role: Founder
  bio: Co-founder & CTO of Kiwify