Kuli GTM brain

Kuli sells an AI coworker that analyzes social video and assists creator marketing teams at consumer brands.

category

AI influencer marketing

market profile

  • text: Creator marketing teams spend time scouting, vetting, tracking trends and reporting across platforms and spreadsheets.
  • text: Kuli differentiates from creator databases through video-level analysis and brand context, while established influencer platforms remain alternatives.

personas

  • title: Head of influencer or creator marketing
    pains:
    • Finding suitable creators and measuring campaigns absorbs team capacity.
    • Must scale campaign output without proportionate headcount.
  • title: Social media strategy manager
    pains:
    • Manual scrolling makes it hard to identify creative patterns and emerging trends across feeds.
    • Competitor activity changes faster than periodic reports.
  • title: Brand marketing director
    pains:
    • Creator recommendations must reflect brand voice and avoid unsuitable content.
    • Needs evidence that campaign spend yields useful results.

icp

  • text: Large consumer brands with active social video and influencer programs, particularly teams running recurring creator campaigns.
  • text: Marketing teams with established brand guidelines, campaign history and enough creator volume to benefit from continuous discovery and analysis.

message pillars

  • text: Increase campaign throughput without expanding the team.
  • text: Use brand context to make outputs relevant.
  • text: Analyze creative content beyond basic creator filters.
  • text: Let marketers retain judgment while the agent runs repetitive work.

objections

  • objection: Will recommendations fit our brand and safety rules?
    response: Load brand pillars and exclusions, then review sample creator recommendations against existing guidelines.
  • objection: Why replace our influencer database or agency?
    response: Compare video-level analysis, discovery and reporting on a real brief against the current workflow; the agent can be evaluated alongside existing tools.
  • objection: Can it show meaningful campaign impact?
    response: Pilot against a known campaign and compare useful creators found, analyst hours and creative insights.

competitors

  • name: CreatorIQ
    why: Enterprise creator marketing platform for discovery and campaign management.
  • name: Traackr
    why: Influencer discovery, measurement and management platform.
  • name: GRIN
    why: Creator marketing platform competing for brand influencer workflows.

keywords

  • influencer discovery software
  • AI influencer marketing
  • creator brand safety
  • social video trend analysis
  • creator campaign analytics
  • competitor influencer tracking

voice

  • Confident and energetic
  • Marketing-operator focused
  • Emphasizes speed and creative judgment

signals

  • text: Brand is expanding creator campaigns while marketing headcount stays constrained.
  • text: Team is actively scouting similar creators or monitoring competitors across short-form video.

stack

  • TikTok
  • Instagram

pricing

model: unknown

motion

sales_led

channels

  • SEO
  • LinkedIn
  • X
  • free tools

confidence

medium

Founders

  • name: Michael Hodara
    title: Founder/CEO
    role: CEO
    bio: Cofounder and CEO @Kuli, Creator Marketing OS Before Kuli, I led AI and data science across Aircall's go-to-market org, building the AI systems that dynamically allocated +20M$ in annual marketing spend on Paid Ads ML Engineer from EPFL where I led a 40ppl consulting org to best Junior Entreprise in Europe, growing revenue 50% to €350K across 100+ clients.
  • name: Jonathan Hassan
    title: Founder/CRO
    role: Founder
    bio: Cofounder and COO @Kuli, Creator Marketing OS. Six years at KPMG, where I became the firm's youngest-ever M&A manager and led multi-billion-dollar deals for clients like Nestlé. From the inside, I saw how badly the world's biggest brands struggle with social and creator marketing. I run sales and operations at Kuli, where we've signed clients like Disney and Nivea in our first few months.

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