Latent GTM brain

category

market profile

• text: Health systems face manual prior authorization and appeal work that delays access to specialty medication.
• text: Latent reports serving over 60 health systems and more than five million medication journeys annually.

personas

• title: Chief Pharmacy Officer
  pains:

  • Prior authorization and appeals consume pharmacists' time.
  • Prescription volume grows faster than available pharmacy staff.
• title: Chief Digital Information Officer
  pains:

  • Fragmented clinical and pharmacy workflows impede scaling medication access.
  • Clinical AI must fit existing care processes and earn clinician trust.
• title: Health system CFO
  pains:

  • Administrative labor costs rise as specialty prescription volumes grow.
  • Specialty fills leaving the system reduce potential pharmacy revenue.

icp

• text: Large US health systems operating specialty pharmacies and medication access teams.
• text: Hospital networks managing substantial authorization and appeal volumes across clinical and pharmacy teams.

message pillars

• text: Improve access across the medication journey.
• text: Help pharmacy staff handle more work.
• text: Support growth without equivalent staff growth.

objections

• objection: Will AI introduce clinical risk?
  response: Review its clinical workflows, security documentation and human oversight with pharmacy and IT before deployment.
• objection: Can this deliver a financial return?
  response: Assess the business case against current appeal time, labor capacity and specialty fills retained in-house.
• objection: Can our pharmacy team adopt another system?
  response: Use an implementation assessment and a bounded workflow pilot to test fit with existing operations.

competitors

• name: Humata Health
  why: Automates clinical documentation and payer prior authorization for health systems.
• name: Forus
  why: Automates prescription coverage and authorization workflows.
• name: Infinitus Systems
  why: Uses agents to obtain payer and pharmacy authorization information by phone.

keywords

• specialty pharmacy prior authorization automation
• medication access AI
• health system pharmacy operations
• prior authorization appeals automation
• specialty pharmacy workflow
• 340B compliance

voice

• patient-centered
• outcome-oriented
• direct

signals

• text: Growing specialty prescription volume without matching pharmacy staffing increases.
• text: A health system is centralizing pharmacy operations or seeking to reduce authorization turnaround time.

hiring

• Software Engineer, Product
• Forward Deployed Engineer
• Machine Learning Engineer
• Clinical Pharmacist, Product
• Implementation Lead
• Account Executive, Health Systems Partnerships

pricing

motion

channels

• LinkedIn
• events
• case studies
• content marketing

confidence

Founders

• name: Rishabh Jain
  title: Founder
  role: Founder
  bio: Co-founder at Latent. Repeat founder.
• name: Sri Somasundaram
  title: Founder
  role: Founder
  bio: Co-founder at Latent. At Stanford, Sri investigated molecular binding patterns responsible for adaptive immunity and built deep RL robots with publications at ICML, ICLR, and Nature. He also operationalized language models for the largest financial institutions while on the founding team of Hebbia.