Lattice GTM brain

category

market profile

• text: People teams use connected reviews, goals, feedback, engagement and compensation processes to support performance.
• text: Lattice is adding AI coaching capabilities, including technology acquired from Mandala in 2026.

personas

• title: Chief People Officer or VP People
  pains:

  • Linking people programs and manager effectiveness to company performance.
  • Identifying engagement problems before they undermine retention.
• title: People operations leader
  pains:

  • Coordinating review and compensation cycles across managers.
  • Fragmented feedback, goals and workforce data make consistent reporting difficult.
• title: Department manager
  pains:

  • Maintaining useful one-to-ones and timely feedback amid daily work.
  • Making expectations and career progression clear to direct reports.

icp

• text: Organizations with a dedicated people team that want to formalize performance, engagement and development processes across employees.
• text: Companies ranging from growing businesses to enterprises can buy a base package or custom enterprise configuration.
• text: Teams operating across functions that need shared performance and goal workflows are represented in customer examples.

message pillars

• text: Build high-performing teams with a common people platform.
• text: Align teams around goals and monitor progress.
• text: Make career growth visible to employees and managers.
• text: Turn people data into decisions.

objections

• objection: Will it work with our existing HR stack?
  response: Review the integration catalog and validate the specific HRIS, permissions and workflows in a demo.
• objection: We only need reviews or surveys, not a full platform.
  response: Compare individual base products and minimum commitments with a custom package before deciding.
• objection: Managers may not adopt another tool.
  response: Pilot with a few managers using existing one-to-ones and review cycles, then measure participation before rolling out.

competitors

• name: Culture Amp
  why: Competes in employee engagement and performance management.
• name: 15Five
  why: Offers manager effectiveness, engagement and performance tools.
• name: BambooHR
  why: Its HR software includes performance features for smaller employers.

influencers

• name: Sarah Franklin
  url: https://www.axios.com/2024/06/07/lattice-cheryl-sanclemente-chief-communications-officer
  why: Lattice CEO and public voice on its people platform.

keywords

• performance management software
• employee engagement survey platform
• HR goals and OKR software
• employee performance reviews
• compensation management software
• manager feedback software

voice

• Optimistic and people-centered
• Performance oriented
• Clear and action focused

signals

• text: A newly hired people leader is formalizing review cycles or manager feedback.
• text: A growing employer is consolidating goals, performance and engagement processes.

stack

• Salesforce
• Jira

pricing

motion

channels

• SEO
• events and webinars
• community
• partner ecosystem

confidence

Founders

• name: Jack Altman
  title: Founder/CEO
  role: CEO
• name: Eric Koslow
  title: Founder/CTO
  role: CTO
  bio: Founder of multiple startups. Knows a fair bit about SaaS, video, streaming, VTubers, and doing business in Japan.