Let's Do This GTM brain

category

market profile

• text: The company connects runners and other participants to endurance events while providing registration technology to race organizers.
• text: Its current organizer offer emphasizes AI-assisted analysis, launch planning and registration growth alongside discovery.
• text: Organizer competition includes specialist race registration systems and general event ticketing platforms.

personas

• title: Race director or event organizer
  pains:

  • Must fill start lines while managing registration, marketing and operations
  • Needs to understand performance and forecast demand without manually building reports
• title: Event marketing manager
  pains:

  • Needs to reach new participants and turn past attendees into repeat entrants
  • Must decide when to change prices or run targeted promotions
• title: Recreational runner or triathlete
  pains:

  • Finds it difficult to compare dates, locations and event formats
  • Needs clear booking, transfer and refund terms

icp

• text: UK and US endurance and mass-participation event organizers, including marathon, running and multisport operators, from local events to major race portfolios.
• text: Consumers searching for physical challenges such as 5Ks, triathlons, cycling and swimming events.

message pillars

• text: Turn event data into fast, useful reporting.
• text: Reduce friction when participants register.
• text: Use a trusted launch plan to grow entries.
• text: Help participants discover shared experiences.

objections

• objection: Will the platform bring relevant participants?
  response: Request performance evidence by geography, race type and event size; organizers named publicly include London Marathon Events and Great Run Company.
• objection: Can we control automated changes?
  response: The company describes preview and approval steps for Nova recommendations; verify the workflow during a demo.
• objection: What happens if a participant needs a refund?
  response: The platform says refunds depend on the event organizer's policy, so make the specific terms clear before checkout.

competitors

• name: RunSignup
  website: https://info.runsignup.com/2024/09/03/registration-market-analysis-september-2024/
  why: Specialist race registration and event management platform.
• name: Race Roster
  why: Competes for endurance race registration and management.
• name: Eventbrite
  why: General event ticketing and discovery competes for organizers and participants.
• name: findarace
  why: UK marketplace for finding and booking running and multisport events.

keywords

• race registration software
• marathon registration platform
• endurance event marketing
• running events near me
• find a half marathon
• event registration analytics
• race ticketing software

voice

• motivational
• energetic
• data-driven

signals

• text: A race organizer is preparing a launch, changing registration provider or trying to grow event participation.
• text: A runner searches for a race by distance, sport or location.

pricing

motion

channels

• event partnerships
• SEO
• Strava
• Instagram

confidence

Founders

• name: Sam Browne
  title: Founder
  role: Founder
• name: Alex Rose
  title: Founder
  role: Founder