Level Frames GTM brain

category

market profile

• text: Buyers can upload photos, mail physical artwork or order a made-to-measure frame for home assembly.
• text: Online framing competes with traditional frame shops and other mail-in services on convenience, materials and price.

personas

• title: Homeowner decorating a room
  pains:

  • Photos and collected prints remain unframed because a frame shop visit takes time
  • Wants an attractive frame without guessing how options look together
• title: Independent artist or photographer
  pains:

  • Printing, framing and shipping each customer order takes time
  • Needs consistent presentation without keeping an inventory of finished frames
• title: Interior designer or office project manager
  pains:

  • Coordinating multiple framed pieces for a project is labor-intensive
  • Needs a predictable quote and coherent styles across a gallery wall

icp

• text: US consumers framing digital photos, posters and paper artwork for homes, gifts or gallery walls.
• text: Artists and professional photographers selling prints who need print, frame and fulfillment services.
• text: Offices, hospitality businesses and designers ordering multiple frames for commercial spaces.

message pillars

• text: Make custom framing accessible from home.
• text: Emphasize material quality and handmade production.
• text: Take the work out of turning digital photos into finished pieces.

objections

• objection: Will the final price be higher than the starting price?
  response: Use the size and materials preview to compare a full configured price, including any studio service charges.
• objection: Can I trust an online company with original artwork?
  response: The customer can choose a frame for home assembly or mail artwork for studio framing; review handling and shipping terms.
• objection: What if the finished frame is not right?
  response: Review the company's happiness guarantee and contact support about the specific project.

competitors

• name: Framebridge
  website: https://www.framebridge.com/pages/pricing
  why: Direct online custom framing competitor with mail-in and retail options.
• name: Simply Framed
  why: Online custom framing alternative serving consumers and creative professionals.
• name: Michaels
  why: Retail custom framing alternative for customers comparing local service and price.

influencers

• name: Josh Hubball
  why: Founder and CEO of Level Frames.

keywords

• online custom framing
• frame a photo online
• custom poster frame
• mail in art framing
• picture frame printing
• artist print and frame fulfillment
• gallery wall frames

voice

• friendly
• design-conscious
• reassuring

signals

• text: A consumer moves home, plans a gallery wall or looks for a framed photo gift.
• text: An artist starts selling prints and needs drop-shipped framed editions.
• text: A designer or hospitality team is fitting out a new space with multiple artworks.

stack

• Slack
• Intercom
• Trello
• Dropbox
• Google Apps

hiring

• Customer Support Specialist (listed on careers page; current availability unverified)

pricing

motion

channels

• SEO
• artist partnerships
• press
• social media
• referrals

confidence

Founders

• name: Josh Hubball
  title: Founder/CEO
  role: CEO
  bio: Building @Levelframes. Fan of music, tech, analog photography, being a dad and the Sawx.
• name: Damian Sowers
  title: Founder
  role: Founder
  bio: Founder & CTO @levelframes