Levers GTM brain

Levers automates B2B accounts receivable follow-up, payments and reconciliation for finance and collections teams.

category

Accounts receivable automation

market profile

  • text: B2B companies with high invoice volumes need coordinated collection, payment and reconciliation workflows.
  • text: Levers combines multichannel automated follow-ups with AI-enabled calls and customer payment options.

personas

  • title: CFO or finance director
    pains:
    • Overdue invoices tie up working capital
    • Limited visibility into collection performance and payment delays
  • title: Accounts receivable manager
    pains:
    • Staff repeatedly chase many overdue invoices and reconcile receipts
    • Needs tailored escalation without damaging customer relationships
  • title: Collections specialist
    pains:
    • Disputes and customer replies become scattered across channels
    • Manual follow-ups consume time that could be spent resolving exceptions

icp

  • text: Mid-market and enterprise B2B organizations with high invoice and payment volumes.
  • text: B2B SaaS, logistics, construction, property, manufacturing and professional services businesses.

message pillars

  • text: Free up cash and reduce routine collection work.
  • text: Coordinate the receivables stack.
  • text: Automate payment matching.

objections

  • objection: Will automated reminders harm customer relationships?
    response: Configure tone, channel, timing and escalation rules, then test with a limited customer segment.
  • objection: Will implementation disrupt accounting?
    response: Assess integration with the existing accounting system and confirm reconciliation against a sample before rollout.
  • objection: Is the price predictable?
    response: Request a quote based on invoice volume and compare monthly and discounted annual terms.

competitors

  • name: Billtrust
    why: Enterprise accounts receivable automation and payments alternative.
  • name: Sidetrade
    why: AI-enabled receivables and collections alternative.
  • name: Chaser
    why: Automated reminders and collection workflows for receivables.

influencers

  • name: Ammar Alkhouli
    url: https://www.linkedin.com/posts/ammaralkhouli_launch-yc-levers-automating-accounting-activity-6963521196634038273-Q-TZ
    why: Co-founder shared the original YC launch and startup finance positioning.

keywords

  • accounts receivable automation
  • B2B collections software
  • automated invoice reminders
  • cash application reconciliation
  • reduce days sales outstanding
  • AI collections agent

voice

  • Practical and finance-focused
  • Direct and efficiency-oriented
  • Conversational

signals

  • text: High invoice volumes and rising overdue receivables strain a finance team.
  • text: A company is replacing manual collections or connecting bank and ERP data.

pricing

model: contact_sales

motion

sales_led

channels

  • Website
  • LinkedIn
  • Partners
  • Events

confidence

high

Founders

  • name: Ammar Alkhouli
    title: Founder
    role: Founder
    bio: Co-founder at Levers. Prior to that, I spent ~3 years working at a $500m VC fund in MENA. As one of the first hires, I wore many hats beyond investment and portfolio work including strategy, compliance, financial reporting, marketing, and HRM. I received my Bachelor's in Mathematics and Philosophy from Yale. I am a tinkerer at heart and love to seek out new experiences. I feel most at home by the sea, so you'll often find me looking for new diving spots, fishing, or trying to catch some waves
  • name: Motasim Zawawi
    title: Founder
    role: Founder
    bio: Co-founder at Levers. Previously I was a Product Manager at Mozn, where I built a SaaS AML/KYC product for financial institutions from scratch and led product strategy, sales, and marketing. Before that, I received my Bachelors in Mechanical Engineering from Stanford University in 2018. I enjoy building delightful products and love the outdoors, especially scuba and free diving 🤿

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