Long Term Stock Exchange GTM brain

LTSE operates a US securities exchange and private markets ecosystem for companies and investors focused on long-term value.

category

Securities exchange and private markets

market profile

  • text: US public companies can consider a secondary listing alongside their primary exchange; Twilio and Asana were early dual-listing adopters.
  • text: The exchange competes in a listings market dominated by NYSE and Nasdaq and differentiates on long-term governance.
  • text: LTSE Equity customers were directed to Astrella, so historical cap-table software should not be assumed to be its current offer.

personas

  • title: Public company CFO or head of investor relations
    pains:
    • Quarterly expectations can crowd out investment in a multi-year strategy.
    • Needs to explain a dual listing's value to investors and the board.
  • title: General counsel or corporate secretary
    pains:
    • Must assess listing standards, governance commitments and additional compliance work.
    • Needs policies that connect board oversight and compensation to long-term performance.
  • title: Institutional investor or trading desk leader
    pains:
    • Needs efficient execution and a way to identify companies aligned with longer investment horizons.

icp

  • text: US public companies considering a dual listing and prepared to document long-term governance practices.
  • text: Late-stage private companies planning their path to public markets and institutional investors with long-duration mandates.

message pillars

  • text: Connect purpose and profitability to durable business performance.
  • text: Make long-term governance tangible through exchange listing principles.
  • text: Align executives and directors with long-term performance.

objections

  • objection: Why add another listing when we already trade on a major exchange?
    response: Assess whether the governance signal and long-term investor alignment justify the incremental listing work and fees.
  • objection: Can a newer exchange provide competitive execution?
    response: Review its published trading statistics and market model against your own execution requirements.
  • objection: Does LTSE still offer cap table software?
    response: Its customer update directs LTSE Equity customers to Astrella; verify current options directly.

competitors

  • name: Nasdaq
    why: Competes for US company listings and trading volume.
  • name: New York Stock Exchange
    why: Established listing and trading venue for public companies.

influencers

  • name: Eric Ries
    url: https://ltse.com/about
    why: Founder and author associated with the long-term governance thesis.

keywords

  • dual stock exchange listing
  • long term stock exchange listing standards
  • public company long term governance
  • stock exchange trading spreads
  • IPO listing exchange
  • long term investors

voice

  • Mission-driven and aspirational
  • Governance-focused
  • Investor-oriented

signals

  • text: Company is preparing an IPO or exploring an additional exchange listing.
  • text: Board is formalizing long-term strategy, executive incentives or shareholder engagement.

pricing

model: unknown

motion

sales_led

channels

  • LinkedIn
  • thought leadership
  • press
  • investor partnerships

confidence

medium

Founders

  • name: Eric Ries
    title: Founder/CEO
    role: CEO
  • name: John Bautista
    title: Founder
    role: Founder

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