Lunavo GTM brain

category

market profile

• text: Freight teams coordinate loads across inboxes, portals and transportation management systems, making administrative work scale with volume.
• text: AI freight agents compete across order entry, customer communication, appointments and exceptions.

personas

• title: VP of carrier operations
  pains:

  • Volume growth adds dispatch and tracking headcount
  • Demand swings leave teams overstretched or underutilized
• title: Dispatch manager
  pains:

  • Repetitive emails interrupt load coordination
  • Staff rekey information across TMS, portals and spreadsheets
• title: Billing or finance operations leader
  pains:

  • Late documents delay invoicing and working capital
  • Manual load-close preparation consumes staff time

icp

• text: Trucking carriers with meaningful back-office teams, including the site's 200-truck example; fleet size is a prospecting hypothesis rather than a stated minimum.
• text: Freight forwarders and intermodal operators with substantial order and email volume and an existing TMS.

message pillars

• text: Grow load throughput without proportional headcount.
• text: Automate repetitive back-office work while keeping dispatchers involved.
• text: Connect operations to the existing TMS.
• text: Accelerate billing preparation.

objections

• objection: Can an agent handle exceptions safely?
  response: Start with a human review workflow and assess escalations before allowing autonomous execution.
• objection: Will it fit our current tools?
  response: Validate the specific TMS and portals in a scoped integration discussion; the site describes working with existing systems.

competitors

• name: Pallet
  why: Back-office agents cover order entry and coordination for logistics operators.
• name: Vooma
  why: Automates freight quoting and order entry for carriers and brokers.
• name: HappyRobot
  why: Freight agents automate communications and appointment workflows.

influencers

• name: Felix Lösch
  url: https://www.ycombinator.com/founders/felix-losch
  why: Co-founder and CEO with logistics operations experience.

keywords

• freight back office automation
• carrier operations AI
• automated freight order entry
• TMS email automation
• freight appointment scheduling
• automated track and trace

voice

• operational and direct
• quantified outcomes
• capacity and margin focused

signals

• text: Hiring dispatch, billing or tracking staff as load volume rises suggests an administrative capacity bottleneck.
• text: Heavy email and portal rekeying across an existing TMS suggests a good candidate for workflow automation.

pricing

motion

channels

• website demo booking

confidence

Founders

• name: Felix Lösch
  title: Founder/CEO
  role: CEO
  bio: Co-Founder & CEO of Lunavo | Building AI that runs carrier operations Ex-McKinsey and former Managing Director at a Series A robotics logistics startup, where he scaled commercial and operations functions.
• name: Niclas Heun
  title: Founder/CTO
  role: CTO
  bio: Co-Founder & CTO @ Lunavo | Building AI that runs carrier operations. He studied CS at the Technical University of Munich and the University of Waterloo, graduating top of his class. He previously worked as an AI researcher on model robustness and led teams developing AI for shop-floor operations for Siemens.