MadeThis GTM brain

MadeThis offers AI agents that help solo founders and small businesses build, market and operate a business.

category

AI business building and operations

market profile

  • text: Prospective founders often need development, marketing, sales and operations skills before they can afford a full team.
  • text: MadeThis also markets enterprise AI employees trained on company workflows, with an audit and a separate starting price.

personas

  • title: Solo founder or aspiring entrepreneur
    pains:
    • Has an idea but lacks the time or skills to build a site, market and handle operations
    • Cannot yet justify hiring specialists across several functions
  • title: Small business owner
    pains:
    • Customer communication and marketing compete with delivering the service
    • Needs a simple way to review consequential AI actions and control spend
  • title: Enterprise operations or sales leader
    pains:
    • Repeated work is spread across company tools and people
    • Needs tailored integration, workflow context and proof of value before broader rollout

icp

  • text: Solo founders, creators, small agencies and service businesses launching or operating online with limited staff.
  • text: Small ecommerce and digital product businesses needing a site, payments, customer communications and marketing in one workspace.
  • text: Mid-market and enterprise organizations seeking tailored AI employees represent a separate sales-led segment.

message pillars

  • text: Launch with an AI team instead of assembling every specialist role first.
  • text: The owner delegates work while retaining control of consequential decisions.
  • text: Unify business creation, customer communication and operations.

objections

  • objection: I do not want an agent making unchecked business decisions.
    response: Use the review flow and explicit Autopilot guardrails; start with low-risk work and inspect results.
  • objection: Will the subscription and agent usage cost more than it saves?
    response: Compare the monthly tier and included credits with the hours and tools replaced; inspect daily caps and top-up terms.
  • objection: Can the system work with our existing enterprise processes?
    response: Use the enterprise audit to scope integrations and a measurable pilot before committing to a wider deployment.

competitors

  • name: Durable
    website: https://durable.com/
    why: AI business builder combining website creation and small business tools.
  • name: Wix
    website: https://www.wix.com/business/business-launcher
    why: Its AI Business Launcher helps users develop and launch business initiatives.
  • name: doany
    website: https://doany.ai/
    why: Markets an AI agent to build and run a business across functions.

keywords

  • AI cofounder
  • AI business builder
  • start a business with AI
  • AI employees for small business
  • automate small business operations
  • AI website and marketing
  • AI agent for customer support

voice

  • optimistic and entrepreneurial
  • accessible and direct
  • outcome-focused

signals

  • text: A solo founder is preparing to launch an online store, agency or service business without a technical team.
  • text: An owner is seeking to automate customer support, marketing and day-to-day operations across tools.

stack

  • Stripe

hiring

  • Founding Engineer, Platform
  • Forward Deployed Engineer
  • Head of Research
  • Founding Account Executive

pricing

model: flat
starting price: $49/month Starter; free start offered

motion

hybrid

channels

  • website self-service
  • iOS app
  • LinkedIn
  • enterprise sales

confidence

high

Founders

  • name: Jacob Wright
    title: Founder/CEO
    role: CEO
    bio: Founder of MadeThis | Built & scaled AI consumer app to 1m+ users | Former founding engineer & FDE manager at RunPod. Built out RunPod's growth engineering & FDE teams as we scaled to $100m in revenue
  • name: Cambree Bernkopf
    title: Founder
    role: Founder
    bio: Previously Co-Founder of MadeThis | Built & scaled AI consumer app to 1m+ users | Led product design for Remi's (YC W22) consumer facing products at 19 years old Now running Bernie Studios, a Design Studio for venture backed startups.
  • name: Santiago Gomez Paz
    title: Founder
    role: Founder
    bio: Building MadeThis. Previously founded Zaymo (YC W24), researched synthetic data at MIT CSAIL, and worked in product management at Turing.

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