Makrwatch GTM brain

category

market profile

• text: Its current homepage emphasizes creator representation, while its YC profile describes a D2C customer acquisition channel.
• text: Creator partnerships compete for growth budgets with established paid acquisition channels.

personas

• title: Independent YouTube creator
  pains:

  • Vetting inbound offers and negotiating rights consumes production time.
  • Finding suitable brand deals and collecting payment are unpredictable.
• title: D2C head of growth
  pains:

  • Paid social and search concentration makes acquisition expensive and fragile.
  • Finding creators and coordinating repeated sponsorships adds operational work.

icp

• text: Independent video creators seeking recurring brand sponsorships; the application says there is no follower minimum.
• text: Consumer brands seeking measurable acquisition through YouTube audiences, including growing D2C businesses.

message pillars

• text: Give creators more time to create by taking over deal work.
• text: Proactive pitching expands access to relevant brands.
• text: Protect creator economics and creative control in negotiations.

objections

• objection: Will sponsorships fit my audience?
  response: Makrwatch says it vets opportunities and seeks partnerships that fit the creator's content and audience.
• objection: Can creator campaigns scale as an acquisition channel?
  response: Discuss a bounded pilot and acquisition measurement; its Bokksu case study reports an extended YouTube program.
• objection: What does representation cost?
  response: Ask for the current fee and contract terms before committing; public pricing was not verified.

competitors

• name: Trend
  why: Listed as an influencer marketing alternative by 6sense.
• name: UpPromote
  why: Listed by 6sense in the same influencer marketing category, with an affiliate-oriented alternative.

keywords

• YouTube creator representation
• YouTube sponsorship agency
• creator brand deals
• YouTube influencer marketing
• DTC influencer customer acquisition
• sponsorship negotiation

voice

• Direct and conversational
• Creator-first and reassuring
• Operationally specific

signals

• text: A creator is receiving sponsorship inquiries but lacks time or expertise to negotiate and manage them.
• text: A D2C brand is testing YouTube creators as an incremental customer acquisition channel.

pricing

motion

channels

• YouTube creator partnerships
• LinkedIn
• creator applications
• case studies

confidence

Founders

• name: Andres Felipe Diaz
  title: Founder/CEO
  role: CEO
  bio: Our focus is to build a high growth company with human-centered values that promote diversity, multi-cultural teams, and that enables global access to wealth. We proudly sponsor thousands of YouTube creators in 60+ counties, have team members in 4 continents and 7+ countries and have been fully remote for a few years. We are also very picky with our clients and want to help companies that have a higher purpose of helping and improving our world.
• name: Carlos Saavedra
  title: Founder
  role: Founder
  bio: We are empowering people's creativity towards content creations, working with thousands of creators in more than 60+ countries.