Markhor GTM brain

Markhor historically sold Pakistani artisan-made leather footwear directly to international consumers; its listed online store is unavailable.

category

Artisan leather footwear

market profile

  • text: The founders connected Pakistani craftspeople to international buyers through direct sales and a Kickstarter campaign.
  • text: The founders subsequently built the sneaker brand Atoms, while the listed Markhor store now reports that it is unavailable.

personas

  • title: Men's leather shoe buyer, historical
    pains:
    • Wants durable handcrafted footwear with a clear maker story.
    • Must assess leather quality and fit without trying shoes in person.
  • title: Craft-conscious gift buyer, historical
    pains:
    • Wants distinctive footwear linked to skilled makers.
    • Needs confidence in sizing and delivery for an online purchase.

icp

  • text: Individual consumers seeking handmade men's leather shoes, rather than business buyers.
  • text: Historically international online buyers in North America, Europe and the Arab world.

objections

  • objection: Can I buy from Markhor today?
    response: The listed store is unavailable; verify any seller and current operations before purchase.
  • objection: How can I assess fit and quality online?
    response: Check construction, sizing, returns and delivery terms with any verified seller.

competitors

  • name: Nisolo
    website: https://nisolo.com/pages/about-us
    why: Sells artisan-made leather footwear to consumers.
  • name: Thursday Boot Company
    website: https://thursdayboots.com/pages/faq
    why: Sells direct-to-consumer leather boots and dress shoes.

influencers

  • name: Waqas Ali
    url: https://www.therodinhoods.com/post/markhor-we-are-rocking-on-kickstarter/?noamp=mobile
    why: Co-founder wrote about the Kickstarter campaign.
  • name: Sidra Qasim
    url: https://asia.googleblog.com/2014/07/
    why: Co-founder described the brand's shoemaking mission.

keywords

  • handmade Pakistani leather shoes
  • artisan leather dress shoes
  • handcrafted men's footwear
  • direct to consumer leather shoes
  • Pakistani handmade boots

signals

  • text: A shopper seeks handmade leather footwear with an artisan provenance story, a historical fit signal.

stack

  • Shopify

pricing

model: unknown

motion

unknown

channels

  • Historical Kickstarter
  • Historical press

confidence

low

Founders

  • name: Waqas Ali
    title: Founder/co-CEO
    role: CEO
  • name: Sidra Qasim
    title: Founder
    role: Founder
    bio: co-founder & CEO of @atoms, previously @markhor Mom. Startup investor in Buzzer, AirSchool, AimFit, WorkOS, etc. Passionate about building great products.

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