Mayan GTM brain

category

market profile

• text: Amazon sellers must coordinate advertising efficiency with inventory and product economics as their catalogs grow.
• text: The product spans self-service software and expert-managed advertising, serving both hands-on and outsourced buyers.

personas

• title: Amazon marketplace or ecommerce director
  pains:

  • Improving ROAS without losing sales growth
  • Coordinating advertising with stock availability across a growing catalog
• title: Amazon seller founder
  pains:

  • Spending too much time on repetitive campaign and inventory work
  • Lacking specialist PPC expertise to grow profitably
• title: Amazon PPC manager
  pains:

  • Manually managing bids, targeting, and campaign creation
  • Demonstrating advertising performance against business goals

icp

• text: Consumer brands and merchants selling through Amazon FBA, from newer sellers to enterprise teams.
• text: Sellers running Amazon advertising who need campaign automation, inventory alerts, or managed PPC expertise.

message pillars

• text: Automate campaign work while retaining business focus.
• text: Combine software with Amazon advertising expertise.
• text: Connect inventory insights to ad decisions.
• text: Reduce tedious seller operations with AI.

objections

• objection: Can software improve my specific ad economics?
  response: Review the account and test against ROAS and sales goals; the site includes seller case studies, though individual results vary.
• objection: My team needs guidance, not another dashboard.
  response: Mayan offers an expert-managed package alongside its self-service product.
• objection: What happens when stock runs low?
  response: The inventory offering includes replenishment alerts and ad pausing and enabling.

competitors

• name: Teikametrics
  why: Marketplace advertising optimization and automation for sellers.
• name: Perpetua
  why: Algorithmic Amazon advertising management.
• name: Helium 10
  why: Amazon seller suite with advertising and research tools.

keywords

• Amazon PPC automation
• Amazon ad bid optimization
• Amazon FBA inventory forecasting
• Amazon advertising management
• Amazon seller growth software
• Amazon ROAS optimization

voice

• Results-oriented
• Seller-friendly and encouraging
• Data-driven with human expertise

signals

• text: A brand is increasing Amazon ad spend but ROAS or ad profitability is slipping.
• text: A seller is hiring for Amazon marketplace or PPC operations while managing stock across products.

pricing

motion

channels

• SEO
• webinars
• case studies
• partners

confidence

Founders

• name: Christopher Compean
  title: Founder
  role: Founder
  bio: I'm an MIT graduate who has worked in several startups as a data-driven impactful employee. The startups have been in the incubator, ed-tech, then video advertising spaces, with all of them based in Boston. Mayan is my first venture, co-founded with two friends from MIT. I live near Las Vegas with my wife and 2-yr old son.
• name: Javier Garcia
  title: Founder/CTO
  role: CTO
  bio: 4× founder (2× technical COO, 2× technical co-founder). Built and scaled products from 0→1 and 1→n while running all the “everything else” - ops, GTM, fundraising, hiring, and special projects. Thrive in high-ambiguity, high-speed environments. Founder who can operate without ego, integrate quickly, and move the needle fast. I help companies clear bottlenecks, deliver cross-functional initiatives end-to-end, and create the operating systems that keep growth on track.