Measured GTM brain

Measured connects US consumers seeking weight and metabolic health care with telehealth providers, treatment plans and nutrition support.

market profile

text: Consumers seeking weight management can compare online clinical consultations, medication access and ongoing coaching across telehealth providers.
text: Medication affordability and clinical eligibility are separate from the telehealth membership fee and affect the purchase decision.

title: Adult seeking weight management support
pains:
- Previous attempts to manage weight alone have been difficult to sustain.
- Navigating treatment options and appropriate clinical care is confusing.
title: Busy patient considering GLP-1 treatment
pains:
- In-person appointments and pharmacy trips take time.
- Medication costs and coverage are difficult to compare.
title: Adult seeking ongoing metabolic health support
pains:
- A prescription alone may not address nutrition or follow-up needs.
- Keeping track of progress and questions between appointments is difficult.

text: US adults seeking clinician-supervised weight or metabolic health support and comfortable with online care; eligibility depends on provider assessment.
text: Consumers able to pay a recurring membership and, where applicable, separate medication costs or use insurance coverage.

objection: How much will treatment actually cost?
response: Show the membership and medication costs separately and confirm insurance coverage and prescription eligibility before enrollment.
objection: Will I receive a medication automatically?
response: A licensed provider evaluates each patient and prescribes only when clinically appropriate.
objection: Will I have support beyond the prescription?
response: The offering includes nutrition support and ongoing provider care, subject to the chosen plan.

name: Hims & Hers
why: Consumer telehealth company offering weight-loss care.
name: Calibrate
why: Virtual weight management program.
name: Omada
why: Virtual weight management and chronic care program, including employer-sponsored offerings.

text: A consumer actively researching GLP-1 care or comparing medication coverage may be considering an intake.
text: Seeking nutrition support and ongoing clinical follow-up indicates interest in a broader program.

model: flat

starting price: Membership from $49/month; medication priced separately for listed branded treatments

product_led

medium