MedCrypt GTM brain

category

market profile

• text: Medical device manufacturers must assemble security evidence for premarket submissions and manage vulnerabilities after release.
• text: The product combines submission readiness, threat modeling, SBOM and vulnerability management with expert advice.

personas

• title: VP regulatory affairs at a medical device manufacturer
  pains:

  • Cybersecurity evidence gaps may delay an FDA submission.
  • Threat models, SBOMs and postmarket plans must be consistent and traceable.
• title: Product security lead
  pains:

  • Maintaining software inventories and monitoring vulnerabilities across device lifecycles.
  • Coordinating risk assessment and remediation with engineers and regulatory teams.
• title: Medical device engineering leader
  pains:

  • Security documentation and testing compete with product delivery.
  • Small teams may lack specialist FDA cybersecurity expertise.

icp

• text: Medical device OEMs building connected or software-enabled devices for FDA review, from emerging manufacturers to large multi-product enterprises.
• text: Manufacturers with a product security, quality or regulatory function and ongoing postmarket obligations.

message pillars

• text: Identify gaps ahead of review.
• text: Combine tools with healthcare-specific expertise.
• text: Manage compliance throughout the device lifecycle.

objections

• objection: We have internal security and regulatory staff.
  response: Use the readiness check to identify specific documentation gaps and assess where reviewer expertise helps.
• objection: We need SBOM monitoring but not a full platform.
  response: The pricing page offers standalone Helm by discussion; confirm scope and pricing.
• objection: The subscription is expensive for one submission.
  response: Assess the annual per-product-line package against ongoing monitoring and included advisory hours, not just initial filing.

competitors

• name: Cybellum
  website: https://cybellum.com
  why: Product security and SBOM tools for device manufacturers.
• name: MedSec
  why: Medical device cybersecurity consulting and testing across the lifecycle.
• name: Cybeats
  why: SBOM and software supply chain security for device makers.

keywords

• FDA medical device cybersecurity
• medical device SBOM software
• FDA cybersecurity submission readiness
• medical device threat modeling
• medical device vulnerability management
• FDA eSTAR cybersecurity

voice

• regulatory-specific and direct
• confident and pragmatic

signals

• text: A connected device manufacturer is preparing an FDA submission or addressing a cybersecurity deficiency letter.
• text: A device business is building its first SBOM and postmarket vulnerability program.

pricing

motion

channels

• LinkedIn
• webinars
• search
• industry partnerships
• sales

confidence

Founders

• name: Mike Kijewski
  title: Founder
  role: Founder
• name: Eric Pancoast
  title: Founder
  role: Founder