Mineflow GTM brain

category

market profile

• text: Exploration teams spend significant time and money acquiring data that may already exist in historical reports and drill logs.
• text: The current product combines public exploration data discovery, file extraction and 3D review, alongside the original deposit prediction vision.

personas

• title: Exploration Geologist
  pains:

  • Historical drill logs, maps and assays are scattered across old reports
  • A missed historical intercept can lead to unnecessary drilling
• title: VP Exploration or Project Generation
  pains:

  • Prioritizing prospects before committing a drilling budget
  • Comparing fragmented information across tenements and competitors
• title: Tenement Manager
  pains:

  • Monitoring expiries, transfers and partial surrenders
  • Tracking new public documents across a portfolio

icp

• text: Junior explorers and mining companies evaluating mineral projects using drillholes, assays and historical public filings.
• text: Exploration, corporate development and tenement teams working with spatial data in Australia, Canada or the United States.

message pillars

• text: Find existing evidence before commissioning expensive new work.
• text: Combine proprietary work with historical public records.
• text: Turn unstructured files into usable geospatial data.

objections

• objection: Historical data may be incomplete or unreliable for drilling decisions.
  response: Inspect original reports and validate extracted locations, assay intervals and interpretations with geologists before committing capital.
• objection: Our team already has geological modeling software.
  response: Evaluate Mineflow as a way to discover historical records and prepare data for exploration workflows, using one project as a pilot.
• objection: Data processing costs could be unpredictable.
  response: Review the upfront selection and processing quotes and credit terms on the pricing page before authorizing work.

competitors

• name: Seequent
  website: https://www.seequent.com/products-solutions/leapfrog-geo/
  why: Leapfrog Geo and exploration data products support geological modeling and drilling decisions.
• name: Mineral Forecast
  website: https://www.mineralforecast.com/products/
  why: Offers geoscience AI to identify mineral potential and inform exploration decisions.
• name: Micromine
  why: Mining software suite identified in a geological modeling tools comparison.

keywords

• mineral exploration database
• historical drill hole data
• mining tenement monitoring
• AI mineral exploration software
• geological data extraction
• mineral deposit modeling
• exploration drill targeting

voice

• Geologist-specific
• Practical and cost-conscious
• Direct

signals

• text: An explorer has acquired a tenement or is planning a new drilling program and needs historical data.
• text: A mining team is digitizing legacy exploration reports or reviewing a portfolio of tenements.

hiring

• Senior Software Engineer, Product
• Research Scientist, Computer Vision
• Head of Customer Success
• Senior Exploration Geologist

pricing

motion

channels

• Searchable website
• Self-serve signup
• Demo requests
• LinkedIn
• X

confidence

Founders

• name: Ryan Goggins
  title: Founder/CEO
  role: CEO
  bio: studied AI at CMU in SCS, built ML models for Google Ads, now trying to predict the shape of mineral deposits underground