Minimum GTM brain

Minimum's carbon accounting technology, acquired by Novisto in 2026, supports enterprise emissions measurement within a broader sustainability management platform.

category

Enterprise carbon accounting

market profile

  • text: Large organizations need auditable carbon calculations alongside wider ESG reporting and disclosure workflows.
  • text: Minimum is no longer an independent vendor: Novisto acquired it in March 2026 and its former domain now redirects to Novisto.

personas

  • title: Head of sustainability or ESG
    pains:
    • Collecting emissions data across business units and suppliers is fragmented.
    • Must connect carbon metrics to disclosures and reduction priorities.
  • title: Carbon accounting or climate reporting manager
    pains:
    • Needs defensible Scope 1, 2 and 3 calculations and audit-ready underlying data.
    • Manual spreadsheets make repeat reporting and review difficult.
  • title: Finance or risk leader
    pains:
    • Needs trusted sustainability information for board decisions and assurance.
    • Multiple systems create governance and reporting overhead.

icp

  • text: Large, complex enterprises with material carbon footprints and multi-framework sustainability reporting requirements.
  • text: Organizations facing carbon disclosure requirements or managing emissions across multiple business units and value chains.

message pillars

  • text: Bring carbon accounting and ESG data into one system.
  • text: Centralize ESG data for reporting and disclosure.
  • text: Connect trusted sustainability and risk data to leadership decisions.

objections

  • objection: We already use an ESG reporting platform.
    response: Evaluate the combined carbon and ESG capabilities against existing integrations, reporting needs and migration costs.
  • objection: Our emissions data is incomplete and hard to audit.
    response: Discuss data governance, methodology and evidence trails in a demo before assessing fit.
  • objection: What happens to Minimum following acquisition?
    response: Confirm the current product roadmap, support and contract terms with Novisto; Minimum's site now routes to Novisto.

competitors

  • name: Microsoft Sustainability Manager
    why: Enterprise carbon measurement and sustainability reporting alternative.
  • name: Salesforce Net Zero Cloud
    why: Enterprise carbon accounting and emissions reporting alternative.

influencers

  • name: Chris Winchurch
    url: https://uk.linkedin.com/in/chris-winchurch
    why: Minimum co-founder who discussed its carbon accounting mission and acquisition.

keywords

  • enterprise carbon accounting software
  • scope 3 emissions reporting
  • audit ready carbon data
  • ESG carbon reporting platform
  • corporate net zero software
  • carbon accounting CSRD

voice

  • Enterprise and evidence-led
  • Technical sustainability terminology
  • Governance and decision focused

signals

  • text: An enterprise preparing climate disclosures or an assurance process may need more reliable emissions data.
  • text: A company consolidating ESG and carbon systems after fragmented reporting is a relevant integration opportunity.

pricing

model: unknown

motion

sales_led

channels

  • LinkedIn
  • webinars
  • sustainability content
  • partners
  • demo requests

confidence

medium

Founders

  • name: Freddie Evans
    title: Founder
    role: Founder
    bio: Co-founder and CEO of Minimum. Passionate about driving decarbonisation
  • name: Chris Winchurch
    title: Founder
    role: Founder
    bio: Co-founder & CPO/CTO of Minimum (S20). Previously Consultant @ Boston Consulting Group. Masters in EE @ Imperial College London. Half an MBA @ Harvard Business School.
  • name: Freddie Green
    title: Founder
    role: Founder

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