Miniswap GTM brain

Miniswap operates a specialist marketplace for hobbyists and businesses buying and selling tabletop wargaming miniatures.

category

Tabletop miniatures marketplace

market profile

  • text: Secondhand miniature transactions are fragmented across general marketplaces and informal communities, where search and transaction trust are difficult.
  • text: The marketplace serves both collectors and commercial sellers, with listings spanning Warhammer and other game systems.

personas

  • title: Warhammer collector and buyer
    pains:
    • General marketplace searches mix misidentified miniatures with irrelevant results.
    • Informal trades can lead to non-delivery or unexpected condition.
  • title: Hobbyist selling a surplus army
    pains:
    • High general-marketplace fees reduce proceeds.
    • Negotiating payment and shipping through DMs consumes time.
  • title: Independent game store owner
    pains:
    • Listing a deep miniatures catalog manually is tedious.
    • Inventory already lives on eBay or Shopify and needs another route to specialist buyers.

icp

  • text: Individual wargamers seeking specific miniatures or selling unwanted armies, especially in the US, UK and Canada.
  • text: Independent hobby stores and repeat sellers with miniature inventory and existing eBay or Shopify listings.

message pillars

  • text: Find miniatures using a purpose-built hobby catalog.
  • text: Buy with marketplace protection.
  • text: Move existing inventory into the marketplace.

objections

  • objection: Why leave eBay when it has buyers already?
    response: Test a small cross-listed selection using inventory imports and compare sell-through and fees.
  • objection: How can I trust a seller I do not know?
    response: The site describes integrated payments and a buyer protection guarantee; check its terms for eligibility.

competitors

  • name: eBay
    website: https://www.ebay.com/shop/troll-trader?_nkw=troll+trader
    why: Large general marketplace used to buy and sell miniatures.
  • name: Wargame Trader
    website: https://www.wargametrader.com/collections/warhammer-40k-miniatures
    why: Specialist miniature marketplace with catalog-based listings.
  • name: The Troll Trader
    website: https://www.ebay.com/str/thetrolltrader
    why: Established secondhand miniature seller and alternative outlet.

keywords

  • buy used Warhammer miniatures
  • sell Warhammer army
  • second hand miniatures marketplace
  • Warhammer 40k used models
  • tabletop miniatures trading
  • out of print Warhammer

voice

  • hobbyist-led
  • community-minded
  • practical

signals

  • text: Collector searches repeatedly for a particular out-of-print miniature or army.
  • text: Seller already lists tabletop inventory on eBay or Shopify and wants specialist demand.

stack

  • Shopify
  • eBay
  • CSV

pricing

model: usage
starting price: 7% seller fee

motion

product_led

channels

  • SEO
  • Reddit
  • Discord
  • seller referrals

confidence

medium

Founders

  • name: Zak Singh
    title: Founder/CEO
    role: CEO
    bio: Former Cambridge CS PhD. East Bay native. Lover of Warhammer and concatenative programming languages (in that order).
  • name: Will Hanna
    title: Founder
    role: Founder
    bio: Former strategy consultant/law student. Canadian. Lover of tabletop games and road cycling (in that order).

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