Momento GTM brain

category

market profile

• text: Mexican drivers can shop for vehicle insurance digitally, but coverage, deductibles and claims service remain important comparison points.
• text: Momento launched in Mexico City and the State of Mexico in 2023 and subsequently expanded into additional states.

personas

• title: Price-conscious car owner in Mexico
  pains:

  • Annual insurance costs and rigid payment options strain the budget
  • Hard-to-understand coverage makes it difficult to compare policies
• title: Uber or DiDi driver
  pains:

  • Needs suitable coverage for app-based driving
  • A vehicle incident can interrupt income as well as mobility
• title: First-time vehicle insurance buyer
  pains:

  • Uncertainty about deductibles and what is covered
  • Wants accessible help when an accident happens

icp

• text: Individual car owners in Mexican states served by Momento, including Mexico City and the State of Mexico.
• text: Drivers who want digital quotes and flexible coverage or payment, including app-based drivers and motorcyclists.

message pillars

• text: Get an online quote quickly with basic vehicle details.
• text: Tailor coverage and pay flexibly.
• text: Access digital and in-person assistance.

objections

• objection: Can I trust a newer digital insurer with a claim?
  response: Explain regulatory status and show policy terms, claims contacts and customer reviews; check eligibility and current terms.
• objection: Will a cheap policy cover how I actually use my car?
  response: Compare deductibles, coverage and exclusions and disclose any app-driving use before purchase.
• objection: Do I have to pay by credit card?
  response: The site lists cash, card and bank transfer as payment methods; confirm available options in the quote.

competitors

• name: GNP Seguros
  why: Established Mexican auto insurance alternative named in Momento's comparison guidance.
• name: BBVA Seguros
  why: Another auto insurance option named in its comparison guidance.
• name: Crabi
  why: Mexican digital insurer competing for vehicle coverage.

keywords

• seguro de auto mensual
• cotizar seguro de auto México
• seguro para Uber y DiDi
• seguro de auto barato
• seguro de moto
• comparar seguros de auto

voice

• conversational Mexican Spanish
• reassuring
• direct and accessible

signals

• text: A driver is buying a car or seeking their first policy.
• text: An existing policy is approaching renewal and the owner is comparing price and deductibles.
• text: A driver begins using a vehicle for Uber or DiDi and needs appropriate coverage.

pricing

motion

channels

• SEO
• online quote
• agents
• customer reviews

confidence

Founders

• name: Lois Rogel Vence
  title: Founder
  role: Founder
  bio: Lois is co-founder at Momento. Prior to founding Momento, Lois was Associate at McKinsey & Company, where he worked for +3 years. During his tenure at McKinsey, Lois focused on serving Financial Institutions and Private Equity funds across Europe and the US. Lois is an alumnus of ICADE (Universidad Pontificia de Comillas) where he studied Law and Business Administration.
• name: León Bartolomé Carreño
  title: Founder
  role: Founder
  bio: León is co-founder at Momento. Prior to founding Momento, León was an Associate at McKinsey & Company, where he worked for 3 years. During his tenure at McKinsey, León focused on strategy projects in insurance companies and private equity funds as well as in operations improvement projects across industries. León is an alumnus of Imperial College London where he studied Mechanical Engineering (Master's level).
• name: Andrés Guerrero Álvarez
  title: Founder
  role: Founder
  bio: Andrés is Co-Founder at Momento. Prior to founding Momento, Andrés was e-Business Manager at P&G for 3 years, focusing con marketing and distributing FMCG products in the online channel. Andrés is an alumnus of Imperial College (BA), Warwick Business School (MA) and Carlos III University of Madrid (MA).