Names & Faces GTM brain

category

market profile

• text: As teams grow or disperse, staff need to recognize colleagues and understand reporting relationships.
• text: Directories compete with existing workplace and HR tools; accurate data and everyday accessibility shape adoption.

personas

• title: VP of People or HR
  pains:

  • New joiners struggle to connect faces and names across a growing organization.
  • Distributed employees lack context about colleagues and teams.
• title: HRIS administrator
  pains:

  • Manually maintaining employee photos and reporting lines creates duplicate work.
  • Directory access and stale HR data need ongoing administration.
• title: CEO or department leader
  pains:

  • Rapid growth makes it hard to recognize staff outside the immediate team.
  • Planning and introductions require an accessible view of the whole organization.

icp

• text: Small and midsize employers up to 1,000 people match the published self-managed plan limits; larger teams should confirm availability.
• text: Growing, multi-site or remote organizations where new hires and leaders need a searchable visual view of colleagues.
• text: Organizations using ADP, Paychex or Paylocity can consider the integrated HRIS offering.

message pillars

• text: Make colleagues recognizable across the team.
• text: Help users find a colleague by role or location.
• text: Connect existing HR data to reduce manual updates.
• text: Give people organizational context.

objections

• objection: We already have an HR system with employee records.
  response: The directory can sync supported HR systems or import sheets while emphasizing visual discovery for all employees.
• objection: Will this become another directory to maintain?
  response: Check the available HRIS integrations and confirm how photos and custom fields are synchronized.
• objection: Can a small team justify the cost?
  response: The free plan supports up to 50 people, making it possible to test adoption before upgrading.

competitors

• name: Sift
  why: Offers people search, profiles and organizational visibility.
• name: OneDirectory
  why: Provides employee directories and org charts connected to Microsoft data.
• name: Slack Atlas
  website: https://slack.com/features/atlas
  why: Offers searchable employee profiles and a dynamic org chart inside Slack.

influencers

• name: Paul Galatis
  url: https://www.namesandfaces.com/company
  why: Founder associated with the product's human-centered directory origin.

keywords

• employee directory software
• visual staff directory
• employee org chart
• HRIS employee directory
• people directory app
• distributed team directory

voice

• Warm and people-first
• Plainspoken
• Practical

signals

• text: Rapid hiring or an acquisition makes it difficult for employees to recognize colleagues.
• text: An organization is expanding across offices or moving to remote work.
• text: An HR team is rolling out a supported HRIS and wants a directory that syncs with it.

stack

• ADP
• Paychex
• Paylocity
• Google Sheets

pricing

motion

channels

• SEO
• HRIS marketplaces
• app stores

confidence

Founders

• name: Paul Galatis
  title: Founder
  role: Founder
  bio: I'm the founder and CEO of Names & Faces. We're grateful to have Accel, Y Combinator, Slack Fund, and Elad Gill backing us on our mission to build technology that helps people thrive in the groups that matter to them. Highlights of my past life include launching the 20-Over Cricket format in South Africa, winning a South African Music Award, attending Northwestern University as a Mandela Washington Fellow, and building Yuppiechef.com, a Tiger Global backed e-commerce company in South Africa.
• name: Richard Arscott
  title: Founder
  role: Founder