Nest Genomics GTM brain

Nest Genomics provides health systems with software to identify eligible patients and integrate genetic testing and follow-up into clinical care.

category

Clinical genomics workflow software

market profile

  • text: Genomics programs need patient identification, testing, result integration and follow-up across the care journey.
  • text: Health systems must deliver genetic services despite limited clinical time and uneven access to genetics infrastructure.

personas

  • title: Director of precision medicine or genomics
    pains:
    • Launching a scalable program across clinics and lab partners
    • Measuring eligible patient identification and downstream follow-up
  • title: Chief medical information officer
    pains:
    • Genetic results and decision support do not reliably appear within clinician workflows
    • Must integrate with existing EHR and identity systems
  • title: Genetic counseling program manager
    pains:
    • Limited staff time for education, consent and triage
    • Following patients after a result requires coordinated longitudinal workflows

icp

  • text: Healthcare delivery organizations and health systems launching or expanding genomic screening and precision medicine programs across patient populations.
  • text: Multi-clinic organizations with an EHR, genetic testing workflows and existing or preferred laboratory partners.
  • text: Providers building cancer prevention, newborn screening or other genomics programs are plausible fit segments, subject to program validation.

message pillars

  • text: Make genomic care part of routine care.
  • text: Fit existing clinical workflows and choose needed capabilities.
  • text: Keep lab selection flexible.
  • text: Keep clinical insights available in the EHR.

objections

  • objection: Will the system require a new lab vendor?
    response: Nest describes lab-agnostic ordering and configurable routing; verify connectivity with the specific labs in the program.
  • objection: Will another application add to clinician workload?
    response: Discuss the existing EHR workflow, SMART on FHIR integration and the precise steps that still require separate interaction.
  • objection: How do we justify the program?
    response: Use the site's ROI calculator as a starting hypothesis, then validate assumptions against the health system's patient volume and observed outcomes.

competitors

  • name: Fabric Genomics
    why: Fabric Enterprise is listed as an alternative for genomic care and interpretation workflows.
  • name: Genoox
    why: Its Franklin platform supports clinical genomic interpretation, an adjacent portion of the genomic workflow.

influencers

  • name: Moran Snir
    url: https://nestgenomics.com/about
    why: CEO and co-founder with experience building genetics software.
  • name: Guy Snir
    url: https://www.ycombinator.com/founders/guy-snir
    why: COO and co-founder with prior genetics software experience.

keywords

  • clinical genomics workflow software
  • genetic testing EHR integration
  • genomic clinical decision support
  • genetic testing patient identification
  • population genomics program platform
  • genetic counseling workflow automation
  • SMART on FHIR genomics

voice

  • Patient-centered
  • Practical
  • Clinically grounded

signals

  • text: A health system announces a population genomics or cancer prevention program.
  • text: A provider is expanding genetic testing across specialties and struggling to identify eligible patients.
  • text: An organization is investing in EHR-integrated decision support or consolidating lab workflows.

stack

  • SMART on FHIR
  • FHIR APIs
  • HL7
  • SSO

pricing

model: unknown

motion

sales_led

channels

  • Website
  • LinkedIn
  • Partnerships
  • Events

confidence

high

Founders

  • name: Moran Snir
    title: Founder
    role: Founder
    bio: I'm dedicated to increasing access to genetic information. My previous company Clear Genetics was acquired NVTA in 2019, where I led the Software and Data organization. I also founded MorNetware, which developed Genometer a software that screens 90% of Israeli pregnancies for ethnic-based carrier screening since 2005. I was an officer in the IDF Elite software unit and studied Biomedical Engineering for my BA M.Sc. I have an MBA from the Wharton Business School and am a 2-time Y Combinator Alum.
  • name: Guy Snir
    title: Founder/COO
    role: COO
    bio: I'm a co-founder and COO of Nest Genomics (W22). Until recently, I led SaaS teams at Invitae (NVTA), a global genetics company. I was the co-founder and COO of ClearGenetics (W17, acquired by Invitae), which developed innovative software for integrating genetics into routine care. Before that, I held senior product roles at Twitter, SnappyTV and Google/Motorola. I'm a Mammram Alum, hold a Bachelor’s in Computer Science and MBA from Duke and Tel-Aviv University.

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