New Incentives GTM brain

category

market profile

• text: Donors comparing global health charities need evidence of incremental impact and cost effectiveness.
• text: The program combines caregiver incentives with awareness and vaccine supply support at government clinics.

personas

• title: Evidence-driven individual donor
  pains:

  • Comparing charities by lives improved per dollar is difficult.
  • Donors need independent evaluation and assurance their contribution can support effective work.
• title: Global health foundation program officer
  pains:

  • Large grants require credible impact estimates, monitoring and implementation capacity.
  • Decision makers must understand uncertainty when scaling into new locations.
• title: Caregiver of an infant in northern Nigeria
  pains:

  • The costs and practical burden of repeated clinic visits can impede completing vaccination schedules.
  • Caregivers need reliable vaccine availability and information about immunization.

icp

• text: Individual donors and philanthropic organizations prioritizing measurable, cost-effective global health interventions are prospective funders.
• text: Implementation is focused on caregivers of infants in northern Nigerian communities served by government vaccination clinics.

message pillars

• text: Use cash transfers to prevent deaths.
• text: Follow evidence in choosing and scaling the intervention.
• text: Ground operations in verification and scrutiny.

objections

• objection: Does the incentive actually increase vaccination?
  response: Review the independent randomized trial and subsequent coverage monitoring, including limitations and changes at scale.
• objection: Can cash transfers be verified and protected against misuse?
  response: The organization describes tracking and verification and issues transfers after verifying vaccinations; assess its published controls.
• objection: Why fund incentives rather than other health programs?
  response: Compare GiveWell's cost-effectiveness analysis and uncertainty with alternative funding opportunities.

competitors

• name: Malaria Consortium
  why: Alternative GiveWell-recommended global health giving opportunity focused on malaria prevention.
• name: Against Malaria Foundation
  why: Alternative donor destination for preventing malaria deaths with bed nets.

keywords

• effective vaccination charity
• Nigeria infant immunization charity
• cash transfers vaccination
• GiveWell top charities
• cost effective global health donation
• evidence based charitable giving

voice

• Evidence-led and transparent
• Direct and mission centered
• Respectful of caregivers

signals

• text: A donor evaluates grants using independent cost-effectiveness estimates or randomized evidence.
• text: A foundation is expanding funding for childhood immunization in northern Nigeria.

pricing

motion

channels

• charity evaluators
• philanthropic grants
• SEO
• impact reports
• newsletter

confidence

Founders

• name: Svetha Janumpalli
  title: Founder/CEO
  role: CEO
• name: Prat Agarwal
  title: Founder/COO
  role: COO