Nourish GTM brain

category

market profile

• text: US patients with chronic conditions need ongoing nutritional care that is affordable and accessible remotely.
• text: Dietitian-led telehealth is a competitive market including Fay and Berry Street.

personas

• title: Patient managing diabetes or weight
  pains:

  • Needs personalized dietary changes that fit daily life
  • Worries about out-of-pocket cost and finding a covered clinician
• title: Primary care clinician
  pains:

  • Needs a practical referral for nutrition counseling between medical visits
  • Needs care coordinated with the existing care team
• title: Health plan population health leader
  pains:

  • Needs scalable support for members with nutrition-related chronic disease
  • Needs evidence of improved outcomes and access

icp

• text: US adults with nutrition-related conditions and participating health insurance, across all 50 states.
• text: Health plans, employers and health systems seeking nutrition care for covered populations and referrals.

message pillars

• text: Reduce the financial barrier to care with insurance coverage.
• text: Combine virtual visits with ongoing support between appointments.
• text: Build lasting change through personalized evidence-based counseling.

objections

• objection: Will my plan cover this?
  response: Check coverage against the specific insurance policy before booking; patient costs vary.
• objection: Will virtual advice fit my situation?
  response: Patients can match with a dietitian for their condition and receive individualized recommendations.

competitors

• name: Fay
  why: Insurance-covered virtual dietitian appointments compete for patients.
• name: Berry Street
  why: Another telehealth dietitian platform.
• name: Culina Health
  why: Offers virtual nutrition counseling from registered dietitians.

keywords

• dietitian covered by insurance
• online dietitian
• nutrition counseling diabetes
• virtual registered dietitian
• dietitian for weight management
• medical nutrition therapy

voice

• Encouraging and accessible
• Clinical and outcomes-oriented
• Practical and patient-centered

signals

• text: A patient is newly diagnosed with diabetes or prediabetes and seeks nutritional support.
• text: A health system seeks a remote dietitian referral network for chronic conditions.

hiring

• Registered Dietitian

pricing

motion

channels

• SEO
• healthcare referrals
• health plan partnerships
• app

confidence

Founders

• name: Aidan Dewar
  title: Founder
  role: Founder
  bio: Nourish
• name: Stephanie Liu
  title: Founder
  role: Founder
  bio: Co-founder and CTO
• name: Sam Perkins
  title: Founder
  role: Founder