Novelcare GTM brain

category

market profile

• text: Patient recruitment is a clinical trial bottleneck, and many physicians lack a simple way to connect patients to relevant studies.
• text: Novelcare connects clinical practices and research sites through patient matching and physician referral workflows.

personas

• title: Physician or practice owner
  pains:

  • Patients with difficult conditions need additional treatment options.
  • Finding relevant nearby trials and screening criteria takes time away from care.
• title: Clinical trial site recruitment director
  pains:

  • Studies struggle to find enough eligible patients.
  • Building a reliable referring physician network requires sustained effort.
• title: Healthcare organization privacy lead
  pains:

  • Patient information must be handled within clear privacy and contractual boundaries.
  • New tools can disrupt clinical workflows.

icp

• text: Healthcare practices treating patients who could benefit from local research studies, particularly hard-to-treat conditions.
• text: Clinical research sites needing referrals of potentially eligible patients from physician networks.

message pillars

• text: Give doctors visibility into relevant local options.
• text: Fit referral outreach into existing practice routines.
• text: Extend treatment options without charging patients for study treatments.

objections

• objection: Will this add work to our clinical practice?
  response: Novelcare says it sends study information to relevant patients while practices keep their clinical workflow; confirm the actual review steps in a demo.
• objection: How is patient data protected?
  response: Review the company's privacy and security materials and contractual data-use boundaries with the practice's privacy team.

competitors

• name: TriNetX
  why: Uses clinical data networks to support research and trial recruitment.
• name: Elligo Health Research
  why: Connects healthcare practices and patients to clinical research.
• name: Paradigm
  why: Works on improving clinical trial recruitment and access.

keywords

• clinical trial patient recruitment
• EHR clinical trial matching
• clinical trial physician referrals
• research site patient enrollment
• clinical trial access for practices

voice

• Patient-centered
• Trust-conscious and reassuring

signals

• text: A practice treats patients with limited treatment options and wants relevant local studies.
• text: A research site is behind enrollment targets and needs referring physician access.

stack

• Electronic health records

pricing

motion

channels

• Website
• Physician referrals
• LinkedIn

confidence

Founders

• name: Ethan Bond
  title: Founder
  role: Founder
  bio: Ethan is the co-founder and CEO of SelectIQ. Prior to SelectIQ, Ethan was a product strategist at Palantir where he led product development into multiple new verticals, most recently helping to build Palantir's nascent life sciences division. Ethan is a product designer and software engineer by training, having *almost* graduated from Rensselaer Polytechnic Institute.
• name: Jason Marmon
  title: Founder
  role: Founder
  bio: Jason is the co-founder and CTO of SelectIQ. Prior to SelectIQ, Jason worked at Palantir on life sciences software and led Palantir's Data Governance product team. Previously, he co-founded Skylight, an NYC real estate app acquired by Common Living. He's also a 2015 Thiel Fellow.