Novig GTM brain

Novig offers adults a sports-focused peer-to-peer prediction market and trading app.

category

Sports prediction markets

market profile

  • text: Sports event contracts compete for attention with both prediction markets and traditional sportsbooks.
  • text: Novig launched its regulated sports prediction market in 2026 after earlier sportsbook and sweepstakes models.

personas

  • title: Price-sensitive sports trader
    pains:
    • Sportsbook margins can reduce the value of a successful prediction.
    • Limited control over pricing makes it hard to express a view at a preferred price.
  • title: Engaged sports fan
    pains:
    • Wants accessible markets on teams, player props and live sporting outcomes.
    • Needs a clear understanding of deposits, withdrawals and eligibility before participating.
  • title: Frequent prediction market participant
    pains:
    • Needs sufficient liquidity and transparent execution to trade at useful prices.

icp

  • text: U.S. consumers aged 21 or older interested in trading sports predictions, subject to eligibility rules.
  • text: Sports fans who compare prices across sportsbooks and prediction exchanges, particularly frequent traders.

message pillars

  • text: Provide a market focused on sports.
  • text: Let traders seek favorable prices or set their own.
  • text: Offer multiple familiar sports market types.

objections

  • objection: Will I find enough liquidity and good prices?
    response: Compare live prices, available depth and execution for the markets you actually trade.
  • objection: Can I use it where I live and withdraw funds easily?
    response: Review current eligibility, market rules and deposit and withdrawal terms before trading.

competitors

  • name: Kalshi
    why: Offers event contracts including sports predictions.
  • name: Polymarket
    why: Competes for sports prediction market traders.
  • name: DraftKings
    why: Traditional sportsbook and exchange operator competing for sports trading demand.
  • name: FanDuel
    why: Major sportsbook competing for sports fans and wagers.

influencers

  • name: Jacob Fortinsky
    url: https://frontofficesports.com/article/novig-founder-sports-betting-is-undergoing-massive-paradigm-shift/
    why: Co-founder and CEO publicly discusses sports prediction markets.

keywords

  • sports prediction market
  • sports trading app
  • sports betting exchange
  • peer to peer sports trading
  • best sports odds
  • sports event contracts

voice

  • confident and competitive
  • sports-native
  • price-conscious

signals

  • text: A sports fan actively compares odds or contract prices across platforms.
  • text: A frequent sports trader wants to set a price rather than accept a sportsbook quote.

pricing

model: unknown

motion

product_led

channels

  • app stores
  • sports partnerships
  • Instagram
  • X
  • TikTok
  • Discord

confidence

medium

Founders

  • name: Jacob Fortinsky
    title: Founder
    role: Founder
    bio: Jacob is the founder and CEO of Novig. He has experience in investment banking, legislative research, and financial trading. Jacob’s also been a sharp sports bettor for years, and after getting banned from sportsbooks for being profitable and growing frustrated by the inefficiency and discrimination that plague the industry, he set out to build a public betting exchange.
  • name: Kelechi Ukah
    title: Founder
    role: Founder
    bio: Co-founder & CTO @ Novig

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