Nowadays GTM brain

category

market profile

• text: Corporate planners spend substantial time on venue outreach, proposal comparisons and coordination across suppliers.
• text: The product combines automated sourcing with human support and offers both individual event and high-volume enterprise packages.

personas

• title: People operations or workplace leader
  pains:

  • Planning distributed-team offsites requires comparing cities, travel budgets and venues.
  • Venue outreach and negotiations distract from employee experience.
• title: Corporate event marketing manager
  pains:

  • Must source multiple vendors, compare inconsistent proposals and stay within an event budget.
  • Needs reliable coordination across recurring events.
• title: Executive assistant
  pains:

  • Owns meeting and retreat logistics alongside other work, with little time for back-and-forth hotel calls.
• title: Procurement or meetings program leader
  pains:

  • Needs visibility across event spend and negotiated venue rates at scale.

icp

• text: Distributed companies organizing offsites, all-hands, leadership meetings and sales kickoffs.
• text: Enterprises with multiple organizers and high volumes of recurring meetings requiring sourcing, travel and contract support.
• text: Startups and agencies that need event planning capacity without building a full internal sourcing team.

message pillars

• text: Cover the event process from venue sourcing through execution.
• text: Find relevant venues quickly from a large vetted database.
• text: Turn inconsistent proposals into comparable options.
• text: Automate the manual phone follow-up with venues.

objections

• objection: Will AI miss event-specific details or mishandle vendor conversations?
  response: Review venue options with the team and use the account manager and human coordination included in the relevant plan.
• objection: What does the service cost?
  response: Basic has no service charge; Explorer lists a 10% service charge and a refundable deposit. Confirm exact scope and fee basis before booking.
• objection: Can it support our large recurring event program?
  response: Discuss enterprise sourcing, travel management and negotiated service coverage against actual meeting volumes.

competitors

• name: Cvent
  website: https://www.cvent.com/en/event-marketing-management/cvent-supplier-network
  why: Venue sourcing, RFPs and enterprise event management.
• name: BoomPop
  why: AI-assisted corporate offsite planning and sourcing.
• name: Vantly
  why: Corporate offsite and retreat planning services.

influencers

• name: Anna Sun
  url: https://www.linkedin.com/posts/annasun19_one-of-our-biggest-superpowers-at-nowadays-activity-7374782074156691456-jxUk
  why: Co-founder and CEO who publicly discusses event planning and company building.

keywords

• corporate retreat venue sourcing
• AI event planner
• company offsite planning
• hotel RFP comparison
• corporate meeting venue negotiation
• event budget management

voice

• Friendly and energetic
• Time-saving and practical
• Confident about automation

signals

• text: A distributed company announces an all-hands, sales kickoff or recurring offsite.
• text: A people or event team is adding planners or managing multiple cities and hotel proposals.
• text: Procurement is consolidating meetings spend or seeking better rates and concessions.

hiring

• Client Operations Manager
• Account Executive
• Product Engineer

pricing

motion

channels

• Product Hunt
• LinkedIn
• events
• SEO
• referrals

confidence

Founders

• name: Anna Sun
  title: Founder
  role: Founder
  bio: CEO at Nowadays. Previously PM & SWE at Datadog, DoorDash, and Amazon. Studied Computer Science and graduated from MIT.
• name: Amy Yan
  title: Founder
  role: Founder
  bio: COO at Nowadays. Formerly worked in strategy & operations roles at Google, Meta, and McKinsey & Company.