Numeral GTM brain

Numeral combines software and tax expertise to manage sales tax, VAT and GST compliance for growing businesses.

category

Indirect tax compliance automation

market profile

  • text: Multistate and international selling creates registration, calculation and recurring filing obligations.
  • text: Numeral serves ecommerce, software, distribution and manufacturing businesses and has expanded global coverage.

personas

  • title: Controller or head of tax
    pains:
    • Tracking nexus across states and countries
    • Avoiding late filings, penalties and fragmented registration workflows
  • title: Ecommerce finance lead
    pains:
    • Reconciling sales across storefronts and marketplaces
    • Knowing when growth creates a new tax obligation
  • title: SaaS CFO
    pains:
    • Managing international VAT as software sales expand
    • Adding tax compliance without hiring a large in-house team

icp

  • text: Growing US ecommerce brands with multiple sales channels and exposure across several states.
  • text: Software, distribution and manufacturing companies selling across US and international jurisdictions.
  • text: Accounting firms serving multiple clients with sales tax obligations are a partner segment.

message pillars

  • text: Combine automation with tax experts for end-to-end compliance.
  • text: Monitor jurisdictional exposure continuously.
  • text: Offer predictable pricing without a contract.
  • text: Back on-time filing with a financial guarantee.

objections

  • objection: Will costs climb unpredictably as we expand?
    response: Explain the published per-filing and registration rates and model expected obligations by state; enterprise features are custom priced.
  • objection: Can automation handle complex tax questions?
    response: Show the combination of monitoring, automated workflows and access to tax professionals.
  • objection: Will it connect to our existing commerce systems?
    response: Review the relevant native integrations and reconciliation needs during a demo.

competitors

  • name: Avalara
    why: Established sales tax calculation and filing platform.
  • name: Anrok
    why: Sales tax and VAT compliance alternative for software businesses.
  • name: TaxJar
    why: Sales tax compliance alternative for ecommerce merchants.

influencers

  • name: Sam Ross
    url: https://www.linkedin.com/posts/sambross_had-an-incredible-time-speaking-with-sasha-activity-7414701166011506689-6fOZ
    why: Co-founder discusses the company and sales tax issues on LinkedIn.

keywords

  • sales tax automation
  • economic nexus monitoring
  • sales tax filing software
  • ecommerce sales tax compliance
  • SaaS VAT compliance
  • sales tax registration service
  • sales tax API

voice

  • direct and reassuring
  • practical
  • expert-led

signals

  • text: A merchant is approaching economic nexus in additional states or adding sales channels.
  • text: A software or ecommerce company is expanding international sales and needs VAT or GST coverage.
  • text: A business is replacing manual filings or a legacy tax provider.

stack

  • Shopify
  • Stripe
  • QuickBooks
  • NetSuite

hiring

  • Growth

pricing

model: freemium
starting price: Free monitoring; $75 per filing and $150 per registration for Professional

motion

hybrid

channels

  • SEO
  • paid acquisition
  • LinkedIn
  • accounting partnerships
  • events

confidence

high

Founders

  • name: Matt DuVall
    title: Founder
    role: Founder
    bio: Long-time product engineer, launched Stripe Checkout and Stripe Radar (2014-19), led teams on performance and product at Notion (2020-2022).
  • name: Sam Ross
    title: Founder
    role: Founder
    bio: Founded an e-commerce studio that generated over $100M in revenue. Previously growth & product @ Airbnb and Teespring.

Back to YC companies