Obia GTM brain

Obia is a California commercial real estate brokerage that combines AI property research with human brokers for businesses leasing or buying space.

category

AI-enabled commercial real estate brokerage

market profile

  • text: Commercial tenants need to compare rents, availability, operational suitability and zoning before negotiating a lease.
  • text: California tenants can choose between regional tenant representation specialists and full-service commercial brokerages.

personas

  • title: Owner of a growing industrial business
    pains:
    • Needs warehouse space with appropriate loading, power and permitted use.
    • Cannot spend weeks comparing scattered listings and verifying zoning.
  • title: Operations or facilities leader
    pains:
    • Must find suitable office or industrial space against a fixed move timeline and budget.
    • Needs market data and negotiation support before committing to a lease.
  • title: Commercial property owner
    pains:
    • Needs qualified tenants or buyers who match a property's specifications.
    • Vacant space delays rental income while tours are arranged.

icp

  • text: Businesses seeking California office or industrial space, including warehouse, distribution and manufacturing uses.
  • text: Growing businesses with a defined location, square footage, budget and move timeline; example search is 4,000 to 8,000 square feet, not a stated minimum.
  • text: Commercial property owners seeking tenant or buyer representation and faster qualified tours.

message pillars

  • text: Move from requirements to a shortlist quickly.
  • text: Research operational fit and zoning beyond listings.
  • text: Pair automated research with a human broker for tours and negotiation.
  • text: Offer tenant representation without a tenant fee.

objections

  • objection: Does an AI tool replace a broker when we negotiate?
    response: Obia says a local broker leads tours and negotiates terms, supported by its research agents.
  • objection: What does tenant representation cost us?
    response: The site says it is free for tenants and the landlord pays the fee; confirm engagement terms for the transaction.
  • objection: Can you serve our market and property type?
    response: The brokerage says it is licensed in California and lists multiple property types; check availability and representation for the specific requirement.

competitors

  • name: Shelton & Associates
    website: https://sheltonassociates.com/
    why: California tenant-only brokerage for office, industrial and medical users.
  • name: Avesta Real Estate
    website: https://www.avestarealestate.com/
    why: Southern California tenant representation for office, industrial and retail.
  • name: Voit Real Estate Services
    website: https://voitco.com/tenant-representation/
    why: Provides tenant and buyer representation and commercial property acquisition services.

keywords

  • California commercial tenant broker
  • industrial space for lease
  • warehouse tenant representation
  • office lease broker California
  • commercial property zoning search
  • business relocation commercial space
  • industrial lease negotiation

voice

  • Direct and reassuring
  • Speed-oriented
  • Practical and human

signals

  • text: A California company is expanding headcount, warehouse operations or distribution capacity.
  • text: An office or industrial lease is approaching renewal and the business is comparing relocation options.
  • text: A landlord is marketing vacant commercial space and seeking qualified tenants.

pricing

model: free
starting price: Free to tenants; landlord pays brokerage fee

motion

sales_led

channels

  • commercial real estate events
  • referrals
  • X
  • website search form

confidence

high

Founders

  • name: Samuel Cho
    title: Founder/CTO
    role: CTO
    bio: Co-Founder at Obia (YC F26). Ex-Amazon
  • name: Jason Henkel
    title: Founder
    role: Founder
    bio: Founder at Obia (YC F26)

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