Odigos Technologies Inc. GTM brain

Odigos gives platform, security and engineering teams production context through zero-code instrumentation and OpenTelemetry.

category

Production observability and instrumentation

market profile

  • text: Distributed services create blind spots when existing logs and traces do not capture the evidence an incident requires.
  • text: OpenTelemetry adoption creates demand for instrumentation that can feed existing observability backends.

personas

  • title: Head of platform engineering
    pains:
    • Coordinating instrumentation changes across services and languages
    • Scaling tracing without locking teams into another monitoring backend
  • title: Site reliability engineering lead
    pains:
    • An incident needs function-level evidence that was never logged
    • Waiting for a code change and redeployment delays root cause analysis
  • title: Application security leader
    pains:
    • Understanding which services an attack reached
    • Controlling access to sensitive runtime values

icp

  • text: Enterprises operating distributed applications across Kubernetes, VMs or bare metal, especially multiple clusters.
  • text: Engineering organizations with mixed application languages and existing observability tools, including legacy services.

message pillars

  • text: Capture production behavior without changing application code.
  • text: Export telemetry to destinations the customer controls.
  • text: Get evidence quickly without waiting for deployment.

objections

  • objection: We already have an APM platform.
    response: Position Odigos as instrumentation alongside existing monitoring, feeding OpenTelemetry to configured destinations.
  • objection: Capturing live arguments could expose sensitive data or affect production.
    response: Evaluate scoped capture, policy, RBAC and masking in a pilot, and benchmark overhead on the buyer's workload.

competitors

  • name: Datadog
    why: APM and observability platform competing for production monitoring budgets, although Odigos can also feed it.
  • name: New Relic
    why: Application observability suite and alternative source of tracing and production diagnostics.
  • name: Honeycomb
    why: Observability platform serving teams investigating distributed systems.

keywords

  • OpenTelemetry auto instrumentation
  • eBPF distributed tracing
  • zero code observability
  • Kubernetes tracing
  • production debugging
  • OpenTelemetry collector

voice

  • technical and direct
  • outcome focused
  • confident about production scale

signals

  • text: Migration to OpenTelemetry or a need to instrument many services without coordinating code releases.
  • text: A production incident exposes gaps in traces or a need to capture function values on demand.

stack

  • OpenTelemetry
  • eBPF
  • Kubernetes

pricing

model: freemium

motion

hybrid

channels

  • open source
  • documentation
  • LinkedIn
  • events

confidence

high

Founders

  • name: Ari Recht
    title: Founder
    role: Founder
  • name: Eden Federman
    title: Founder
    role: Founder
    bio: I love eBPF and OpenTelemetry. Working on helping developers fix issues faster.

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