OlaClick GTM brain

category

market profile

• text: Restaurants use direct digital ordering to organize WhatsApp and social-media demand without relying solely on delivery marketplaces.
• text: Restaurant operators can connect menus, POS, kitchen workflows, delivery and marketing in one platform.

personas

• title: Independent restaurant owner
  pains:

  • WhatsApp messages become difficult to manage at busy times
  • Marketplace fees and fragmented tools reduce margins
• title: Restaurant operations manager
  pains:

  • Orders, kitchen preparation and deliveries are hard to coordinate
  • Manual inventory and table management create avoidable errors
• title: Restaurant growth or marketing manager
  pains:

  • Needs repeat business from direct customers
  • Cannot easily run loyalty and promotions from fragmented customer data

icp

• text: Independent restaurants, pizzerias, cafes and delivery-focused food businesses across Latin America, including Brazil.
• text: Small restaurant teams seeking inexpensive digital menus and direct WhatsApp ordering alongside POS.

message pillars

• text: Run restaurant operations from a single platform.
• text: Offer digital menus and direct orders with a simple setup.
• text: Start selling without per-sale commission.

objections

• objection: Will this be difficult to configure for a small restaurant?
  response: Lead with the free entry point and simple menu and POS workflows, then demonstrate setup.
• objection: Will fees eat into each order?
  response: The homepage says no sales commission; confirm plan and payment processing terms for the relevant country.
• objection: We already use delivery apps.
  response: Position direct WhatsApp and web orders alongside existing delivery app integrations.

competitors

• name: Fudo
  why: Restaurant POS competitor in Latin America.
• name: Soft Restaurant
  why: Restaurant POS alternative, particularly in Mexico.
• name: Waiterio
  why: Competes on restaurant order and POS management.

influencers

• name: José Rico
  url: https://www.linkedin.com/company/olaclick
  why: Co-founder featured discussing product updates on the company LinkedIn page.

keywords

• restaurant POS Brazil
• cardápio digital WhatsApp
• sistema delivery restaurante
• punto de venta para restaurantes
• pedidos por WhatsApp restaurante
• menu digital sin comisiones

voice

• practical and promotional
• accessible to small operators
• benefit-led

signals

• text: A restaurant is overwhelmed by manual WhatsApp orders or is opening delivery for the first time.
• text: An operator seeks to consolidate POS, kitchen and delivery management.

stack

• WhatsApp
• iFood

pricing

motion

channels

• search
• Instagram
• WhatsApp
• partner resellers
• LinkedIn

confidence

Founders

• name: Carol Riboud
  title: Founder
  role: Founder
  bio: Hi ! From France but spent most of time leaving in LATAM. Previously exited Busportal.pe to redbus ( Naspers company ) now fully dedicated Olaclick. Love surfing, arts, books and travel !
• name: Ulysse Lichtle
  title: Founder
  role: Founder
  bio: I'm french, living in Peru since 2012. I worked in 5 countries between Europe and Latam. My strengths lay on commercial strategy and project planning. I graduated from a Master in Management&IT and a Master in Journalism. I built my professional experience in transportation industry and tourism.
• name: Jose RICO
  title: Founder
  role: Founder
  bio: I’ve worked for more than 15 years in strategy and operations consultancy in the, Tech, Telecom, Retail, Media and Food sectors.I speak 4 languages and have lived in 9 countries. Ex-Google dedicated to Rappi Now: Cofounder at OlaClick