Opentrons GTM brain

category

market profile

• text: Life science labs automate repetitive liquid handling to increase throughput and free researchers for experimental design and analysis.
• text: Buyers compare accessible benchtop systems with established high-end liquid handling platforms.

personas

• title: Research Scientist or Molecular Biologist
  pains:

  • Manual pipetting consumes bench time and can introduce variability.
  • Protocols change and need an accessible way to adapt automation.
• title: Lab Automation Manager
  pains:

  • High-throughput workflows require compatible pipettes, labware and modules.
  • Teams need longer unattended runs without losing control of protocols.
• title: Principal Investigator or Lab Director
  pains:

  • Capital costs and implementation complexity can delay automation.
  • Reproducibility and researcher capacity matter across experiments.

icp

• text: Biotech, pharmaceutical and academic research labs running repeatable pipetting and sample preparation workflows.
• text: Labs scaling complex or high-throughput workflows such as NGS and needing modular benchtop automation.

message pillars

• text: Automate high-throughput and complex liquid handling.
• text: Adapt a modular system as laboratory needs change.
• text: Give scientists more unattended time and faster runs.

objections

• objection: Will the robot accommodate our labware and protocol?
  response: Review the labware library and validate a representative workflow before purchase.
• objection: Is it too complex for our scientists?
  response: Explore the visual protocol designer and existing protocols for the relevant application.
• objection: What is the full cost?
  response: Quote the robot configuration, pipettes, required installation, consumables and service for the intended workflow.

competitors

• name: Hamilton
  why: Offers automated liquid handling instruments for labs.
• name: Tecan
  why: Competes in configurable liquid handling and lab automation.
• name: Beckman Coulter Life Sciences
  why: Sells laboratory liquid handling automation systems.

influencers

• name: Will Canine
  url: https://opentrons.com/archives/news/opentrons-launches-the-worlds-most-affordable-liquid-handling-lab-robot
  why: Co-founder associated with the OT-2 launch and accessible automation.

keywords

• liquid handling robot
• automated pipetting system
• benchtop lab automation
• NGS library preparation automation
• open source lab robot
• automated sample preparation

voice

• Scientist-focused
• Practical and accessible
• Optimistic about discovery

signals

• text: A lab is scaling NGS sample preparation or other repetitive liquid-handling assays.
• text: A growing lab is seeking to reduce manual pipetting and experiment variability.

stack

• Python API
• Opentrons App

pricing

motion

channels

• SEO
• scientific community
• events
• direct sales
• partner channels

confidence

Founders

• name: Nicholas Wagner
  title: Founder
  role: Founder
  bio: I'm working on feeding Quant Research to Generative AI as a service. BA Mathematics - Lehigh University '05 MS Analytical Finance - Lehigh University '08 MBA Finance - University of Wisconsin-Madison Applied Security Analysis Program '12 Co-founder - Opentrons Labware - MVP Software '13-16
• name: Will Canine
  title: Founder/CPO
  role: CPO
• name: Chiu Chau
  title: Founder
  role: Founder