Ophelia GTM brain

category

market profile

• text: Patients can receive online clinical visits and prescriptions for pickup at a local pharmacy in supported states.
• text: The business also addresses insurers, health systems and referring clinicians alongside direct patient enrollment.

personas

• title: Person seeking opioid use disorder treatment
  pains:

  • Withdrawal and cravings interfere with daily life
  • In-person treatment may conflict with work, family or privacy needs
  • Worries about stigma and cost delay care
• title: Primary care or emergency clinician referring a patient
  pains:

  • Connecting patients quickly to ongoing medication treatment
  • Finding a provider that accepts the patient's coverage and serves their state
• title: Health plan behavioral health leader
  pains:

  • Members face barriers to starting and staying in treatment
  • Needs measurable engagement and access across covered populations

icp

• text: Individuals seeking opioid treatment who live in a state where Ophelia currently operates and are clinically eligible.
• text: Health plans, health systems and referral organizations serving opioid use disorder patients in covered states.

message pillars

• text: Care is designed around everyday life and privacy.
• text: Care removes travel requirements.
• text: Ophelia communicates a nonjudgmental approach.
• text: Coverage can reduce patients' costs.

objections

• objection: Can I afford treatment?
  response: Check the plan and state with the enrollment team; cash-pay pricing and medication costs should be confirmed separately.
• objection: Will I need to travel or disrupt my job?
  response: Visits are online and prescriptions go to a local pharmacy, subject to clinical eligibility and current requirements.
• objection: Will I be judged or lose privacy?
  response: Explain the care team's stated nonjudgmental approach and review privacy and website tracking policies before enrollment.

competitors

• name: Bicycle Health
  why: Virtual medication treatment for opioid use disorder.
• name: Workit Health
  why: Telehealth addiction treatment including medication support.
• name: Groups Recover Together
  why: Medication-based opioid treatment and recovery support.

influencers

• name: Zack Gray
  url: https://www.linkedin.com/in/zack-gray-58437936
  why: Founder discussing access and referral partnerships.

keywords

• online suboxone doctor
• opioid addiction treatment at home
• buprenorphine telehealth insurance
• fentanyl addiction treatment online
• suboxone clinic near me
• virtual opioid treatment

voice

• Compassionate and nonjudgmental
• Practical and reassuring
• Evidence-oriented

signals

• text: A patient seeks medication treatment without travel or wants to verify insurance coverage.
• text: A health system or clinician is seeking a referral pathway for patients needing ongoing opioid treatment.

stack

• Telehealth video visits

pricing

motion

channels

• SEO
• patient referrals
• health plan partnerships
• health system partnerships
• LinkedIn
• press

confidence

Founders

• name: Mattan Griffel
  title: Founder
  role: Founder
  bio: Mattan is an award-winning faculty member at Columbia Business School and a two-time Y Combinator-backed entrepreneur. He co-founded Ophelia, a company that helps people quit opioids without having to go to rehab. Mattan is also an Innovation Fellow at the Lang Center for Entrepreneurship at Columbia Business School and was selected as one of Forbes' 30 Under 30 in Education. I studied Philosophy and Finance at New York University and wrote my thesis on the metaphysics of consciousness.
• name: Zack Gray
  title: Founder
  role: Founder