Origami GTM brain

Origami finds prospects and runs personalized outreach for businesses seeking more customers.

category

AI prospecting and outbound automation

market profile

  • text: Prospecting spans contact discovery, buying signals, enrichment, and multichannel sequencing, often purchased separately.
  • text: Origami sells to both small teams and larger organizations, with a self-serve entry point and an enterprise tier.

personas

  • title: Founder or small business owner
    pains:
    • Prospecting and writing individualized messages consume time better spent serving customers.
    • Generic lead lists miss local or timely opportunities.
  • title: Head of sales or revenue operations
    pains:
    • Sales reps need verified contacts and reasons to reach out now.
    • Multiple prospecting and sequencing subscriptions increase operational overhead.
  • title: Growth marketer
    pains:
    • Anonymous website traffic and changing buying signals are hard to convert into conversations.

icp

  • text: Small B2B service businesses with a website, a defined offer, and limited prospecting capacity.
  • text: Growing sales teams that want contact data, lead research, and email plus LinkedIn sequencing in one workspace.

message pillars

  • text: Start prospecting with a business website.
  • text: Target accounts at a relevant moment.
  • text: Avoid manual list building and sequence setup.

objections

  • objection: Will AI outreach feel generic?
    response: Review a sample to verify that each message uses a relevant person-specific reason and trigger.
  • objection: Will usage costs run away?
    response: Review operation pricing and set an auto top-up limit or turn it off.
  • objection: Will we need separate sequencing subscriptions?
    response: Paid plans include email and LinkedIn sequencing, subject to included sender allowances.

competitors

  • name: Instantly
    why: Cold email sending and outbound prospecting alternative cited on Origami pricing.
  • name: Smartlead
    why: Outbound email sequencing alternative cited on Origami pricing.
  • name: Outreach
    why: Sales engagement and sequencing platform cited on Origami pricing.

influencers

  • name: Finn Mallery
    url: https://www.producthunt.com/products/origami-chat
    why: Co-founder introduced the product and his outbound background in its launch discussion.

keywords

  • AI lead generation
  • AI outbound sales agent
  • website visitor identification
  • automated sales prospecting
  • LinkedIn email sequencing
  • buying signals software

voice

  • Conversational and direct
  • Outcome-focused
  • Accessible to nontechnical users

signals

  • text: A small team is building outbound for the first time or hiring its first salespeople.
  • text: A revenue team wants to act on visitor intent, funding, hiring, or location changes.

hiring

  • Software Engineer

pricing

model: flat
starting price: $99/month plus usage top-ups

motion

product_led

channels

  • Product Hunt
  • SEO
  • LinkedIn
  • X
  • YouTube

confidence

high

Founders

  • name: Finn Mallery
    title: Founder/CEO
    role: CEO
    bio: Find your perfect customers with a prompt, start free → origami.chat
  • name: Kenson Chung
    title: Founder/CTO
    role: CTO
    bio: Former CTO of an enterprise sales platform. Engineered research workflows used by sales teams at companies with $1B+ in revenue. CS dropout from UCL.

Back to YC companies