Paces GTM brain

Paces sells AI-assisted siting, diligence software and services to power and data center developers.

category

Energy infrastructure development software

market profile

  • text: Power projects face sequential workflows and grid, environmental and permitting uncertainty.
  • text: Data center developers need to evaluate power availability and permitting before committing to sites.

personas

  • title: VP of renewable project development
    pains:
    • Slow diligence limits the number of sites the team can advance.
    • Late discovery of grid or permitting constraints can kill projects.
  • title: Data center site selection director
    pains:
    • Finding land without a credible path to power wastes acquisition effort.
    • Grid and permitting constraints complicate site comparisons.
  • title: GIS and origination lead
    pains:
    • Manual parcel screening misses viable sites.
    • Siloed datasets slow handoff from origination to development.

icp

  • text: Renewable energy and storage developers originating multiple power projects, particularly US teams facing parcel and interconnection diligence.
  • text: Data center developers screening sites for power and permitting feasibility.

message pillars

  • text: Screen risks before investing in a project.
  • text: Automate diligence to accelerate development.
  • text: Scale a pipeline without proportional headcount growth.

objections

  • objection: Automated analysis may miss material development risks.
    response: Ask for an expert-validated report and compare its findings with diligence on a known site.
  • objection: Our GIS team already screens sites.
    response: Test incremental parcel coverage and early grid and permitting insights against the current workflow.

competitors

  • name: LandGate
    why: Competes for energy land and site selection intelligence.
  • name: Transect
    why: Competes in environmental due diligence and renewable siting.
  • name: Enverus PRISM
    why: Provides energy data and renewable project siting analytics.

influencers

  • name: James McWalter
    url: https://www.linkedin.com/in/jamesmcwalter
    why: Paces cofounder who discusses the company's development and energy transition.
  • name: Charles Bai
    url: https://www.linkedin.com/in/charlesxbai
    why: Cofounder sharing product launches and development milestones.

keywords

  • renewable energy site selection software
  • data center power site selection
  • interconnection due diligence
  • renewable permitting software
  • energy project origination
  • environmental diligence for solar

voice

  • Mission-driven
  • Direct and outcome-oriented
  • Technical but accessible

signals

  • text: A developer is expanding its renewable or storage project pipeline into new markets.
  • text: A data center developer is seeking sites with available power and manageable permitting constraints.

pricing

model: unknown

motion

sales_led

channels

  • LinkedIn
  • SEO
  • events
  • podcast
  • webinars

confidence

high

Founders

  • name: James McWalter
    title: Founder
    role: Founder
    bio: I’m the co-founder and CEO of Paces. Originally from Ireland, previously I was the founder of Hale, a personal training marketplace and held senior roles at Google acquired ML startup Hello Vera, B2B marketplace Respondent and fintech giant FactSet.
  • name: Charles Bai
    title: Founder
    role: Founder
    bio: Charles is the co-founder and CTO of Paces. Before Paces, Charles worked on large model inference and led AI efficiency at Meta AI. Prior to that, he built data-intensive software solutions at various different startups. Charles is based in New York and holds a CS degree from Cornell University.

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