Paloma GTM brain

category

market profile

• text: Manufacturing and supply chain teams coordinate work across ERP, spreadsheets, email and group chats.
• text: Paloma combines a customer-owned data foundation with workflow delivery and operational expertise.

personas

• title: VP of operations or plant manager
  pains:

  • Manual handoffs between production, inventory and delivery conceal issues until customers notice
  • Critical decisions depend on a few people who know unwritten rules
• title: Supply chain director
  pains:

  • Plans must be updated across fragmented data sources as conditions change
  • Stock allocation and delivery exceptions require cross-team coordination
• title: Manufacturing owner or general manager
  pains:

  • Operational data is scattered and there may be no dedicated data engineering team
  • Large digital transformation projects are hard to scope and justify

icp

• text: Manufacturers and supply chain businesses running factories, warehouses or field operations.
• text: Operators with ERP and spreadsheet data but manual handoffs and undocumented decision rules.
• text: Companies lacking an in-house data and operations engineering capability that can sponsor an initial workflow.

message pillars

• text: Unify fragmented operational data on a customer-owned foundation.
• text: Preserve operator control over decisions.
• text: Start with a concrete workflow and build from it.

objections

• objection: Do we have to replace our ERP?
  response: Paloma describes connecting the ERP and spreadsheets into a shared warehouse and building workflows around them.
• objection: We don't know which AI project to start with.
  response: Its Speedrun is designed to rank operational problems and build a first workflow in a week.
• objection: Will the system make decisions without us?
  response: Paloma says automation acts where approved and asks otherwise; staff test the workflow before changes.

competitors

• name: Tulip
  website: https://www.tulip.co/platform/
  why: Manufacturing operations platform for custom frontline applications and connected workflows.
• name: Retool
  website: https://retool.com/for/manufacturing
  why: Builds custom manufacturing tools across ERP and operational data.
• name: Palantir Foundry
  website: https://www.palantir.com/platforms/foundry
  why: Data integration and workflow platform used for industrial operations, generally a broader enterprise alternative.

keywords

• manufacturing operations software
• manufacturing data integration
• supply chain workflow automation
• AI factory operations
• ERP spreadsheet integration
• custom manufacturing software

voice

• Plainspoken and operator-focused
• Pragmatic about AI adoption
• Empathetic to real-world operational complexity

signals

• text: A plant or distribution operation coordinates orders and plans through spreadsheets, ERP and group chat.
• text: A company seeks an initial AI workflow but lacks a clear starting point or internal engineering team.
• text: Management wants to document tacit operating rules as it expands across sites.

stack

• ERP
• WhatsApp

pricing

motion

channels

• website
• founder blog
• consultative sales

confidence

Founders

• name: Nazli Danis
  title: Founder/CEO
  role: CEO
  bio: Co-founder and CEO of Paloma. Previously led product for Deel’s Employer of Record from launch to scale; Venture for America alum.
• name: Alex Avnit
  title: Founder/CRO
  role: Founder
  bio: CRO and co-founder @ Paloma | Previously Head of Deel’s EOR Business Unit - their fastest-growing and highest revenue-generating product | Quant & Data scientist by trade.