Palomma GTM brain

category

market profile

• text: Property managers must coordinate tenant conversations, rent collection and disbursement to owners across a recurring rental lifecycle.
• text: Palomma positions Colombia as its current rent collection base and Latin America as the broader market.

personas

• title: Real estate agency general manager
  pains:

  • Commercial and operational teams must handle many tenant and owner interactions.
  • Manual profiling and follow-up can slow leasing and sales.
• title: Rent collections and treasury manager
  pains:

  • Rent collection, reconciliation and owner disbursements create recurring administrative work.
  • Late or missed payments put owner relationships under pressure.
• title: Landlord or property owner
  pains:

  • Rental income can be disrupted by tenant nonpayment.
  • Owners may need liquidity before future rent arrives.

icp

• text: Colombian real estate agencies managing recurring rent collections and tenant relationships; broader expansion targets Latin America.
• text: Property managers and developers seeking specialized AI agents alongside financial infrastructure.

message pillars

• text: Automate agency operations around the clock with AI agents.
• text: Bring collections, payouts and treasury into one platform.
• text: Protect the owner's rental income with a rent guarantee.

objections

• objection: Will the system fit our real estate processes?
  response: Review the workflows against your leasing, collections and owner payout process and ask for a customer reference.
• objection: Can AI handle tenant interactions reliably?
  response: Pilot a defined conversation type and agree escalation rules and success measures.
• objection: What are the fees and terms for each financial product?
  response: Request product-specific pricing, eligibility and contract terms before adoption.

competitors

• name: Balay
  why: Colombian property management platform covering rent collection and payment assurance.
• name: Neivor
  why: Colombian residential property management SaaS with Latin American operations.

keywords

• recaudo de arriendos
• software inmobiliario Colombia
• agentes IA inmobiliarias
• automatización cobro de arriendo
• dispersión pagos propietarios
• fianza de arriendo

voice

• Practical and industry specific
• Optimistic about automation
• Relationship oriented

signals

• text: An agency is growing its managed rental portfolio and hiring for collections or tenant service.
• text: An operator wants to automate rent collection and owner payouts across many leases.

hiring

• Customer Support, mentioned in a LinkedIn post; current availability unconfirmed

pricing

motion

channels

• LinkedIn
• SEO
• customer referrals

confidence

Founders

• name: Cipriano Echavarria
  title: Founder
  role: Founder
  bio: Colombian & Blue Devil (Go Duke!). Ex-Morgan Stanley, then helped scale Nubank into LatAm’s largest consumer bank. Now building the AI-native bank for real estate in LatAm, starting by rent. Avid soccer fan & squash player.
• name: Nicolas Gomez del Campo
  title: Founder
  role: Founder
  bio: Mexican engineer building simpler bank payments for LatAm. I studied Computer Science at MIT and previously worked at JP Morgan developing systems for algorithmic trading. I enjoy training jiu jitsu in my free time.
• name: Felipe Monsalve
  title: Founder
  role: Founder
  bio: Felipe Monsalve is a technical co-founder at Palomma. He moved from Colombia for his Bachelor's in CS & Econ, and stayed for his Master's in CS. In between schooling, and over the summers, he's gotten industry experience @ Meta, Bloomberg, and a few US + Latin American startups. More recently, at MIT, Felipe worked on a system for medical reporting of human rights violations in places with poor healthcare access. He's passionate about new technology and its impact on individuals.