Per Vices GTM brain

category

market profile

• text: Engineering organizations choose configurable radio platforms to avoid building specialized RF hardware from scratch.
• text: The SDR market includes a range of commercial products from Per Vices, Ettus Research and Epiq Solutions.

personas

• title: RF systems architect
  pains:

  • A radio platform must fit the existing digital, software and systems architecture
  • A custom hardware build creates integration and schedule risks
• title: Engineering program manager
  pains:

  • Ground-up hardware development consumes scarce engineering resources
  • Project requirements change as development progresses
• title: Test and measurement R&D lead
  pains:

  • A lab must support changing wireless test requirements
  • Specialized fixed-function systems can add hardware and maintenance overhead

icp

• text: Commercial engineering, research and systems integration organizations building wireless, medical imaging or test and measurement systems.
• text: Teams seeking a commercial radio platform with engineering support and selective customization rather than a ground-up design.

message pillars

• text: Reduce the cost and risk of building from scratch.
• text: Fit into existing systems.
• text: Start with proven hardware and customize selectively.

objections

• objection: The hardware purchase is expensive.
  response: Compare the published configuration price against the cost and schedule of internal development and integration.
• objection: A standard product might not fit our architecture.
  response: Discuss the project's integration needs and any necessary custom work with the engineering team before buying.

competitors

• name: Ettus Research
  website: https://www.ettus.com/product-categories/usrp-bus-series/
  why: Offers the USRP family of commercial SDR hardware and was named a competitor by Per Vices leadership.
• name: Epiq Solutions
  why: Offers embedded and multichannel SDR products for professional applications.

influencers

• name: Brandon Malatest
  url: https://defensemirror.com/interview/96/future_software_define_radios_to_have_increased_processing_power
  why: Per Vices executive interviewed on the company and its market.

keywords

• software defined radio hardware
• commercial SDR platform
• SDR system integration
• wireless test and measurement hardware
• configurable SDR transceiver

voice

• Technical
• Engineering-focused
• Consultative

signals

• text: An engineering team is evaluating a new wireless test platform or a custom versus commercial build.
• text: A system integrator is looking to adapt radio hardware to existing software and infrastructure.

stack

• FPGA

hiring

• Hardware Engineers
• Digital/FPGA Engineers
• Embedded Engineers
• PCBA Manufacturing Assistant

pricing

motion

channels

• SEO
• technical articles
• press
• website inquiries

confidence

Founders

• name: Victor Wollesen
  title: Founder
  role: Founder
  bio: You can reach me at: victor.w@pervices.com
• name: Brandon Malatest
  title: Founder/COO
  role: COO