PgDog GTM brain

category

market profile

• text: Postgres teams face connection limits, replica routing and single-node scaling pressures as workloads grow.
• text: Proxy, extension and managed database approaches compete to scale Postgres, each with different deployment tradeoffs.

personas

• title: Platform or database engineering lead
  pains:

  • Application connection spikes overwhelm database backends.
  • Distributing reads across replicas and handling lag or failover creates operational work.
• title: CTO at a scaling SaaS company
  pains:

  • A single Postgres primary limits write and data growth.
  • Application-level sharding requires substantial engineering and maintenance.
• title: Site reliability engineer
  pains:

  • Adding a proxy can introduce latency or driver compatibility problems.
  • Stale replicas and failovers need predictable routing and observability.

icp

• text: Software companies operating production PostgreSQL with high connection counts, growing data volumes or multiple read replicas.
• text: Engineering-led teams able to self-host a database proxy, including teams on managed Postgres services such as AWS RDS.

message pillars

• text: Consolidate three database scaling functions in one executable.
• text: Deploy a proxy without application changes.
• text: Share a small number of backend connections among many clients.

objections

• objection: Will the proxy support our drivers and PostgreSQL features?
  response: PgDog claims support for prepared statements and session state; test the actual drivers and queries in staging.
• objection: Is a young proxy safe on our critical database path?
  response: Run a representative load test, failover exercise and rollback rehearsal before production adoption.
• objection: What about cross-shard query latency and correctness?
  response: Benchmark the application's real query mix and transaction semantics rather than relying on generic throughput numbers.

competitors

• name: PgBouncer
  why: Established PostgreSQL connection pooler, without PgDog's broader sharding focus.
• name: Pgpool-II
  why: Postgres proxy offering pooling and load balancing.
• name: Citus
  why: Postgres extension offering a different horizontal scaling architecture.

keywords

• Postgres sharding
• PostgreSQL connection pooler
• PgBouncer alternative
• Postgres read replica load balancing
• horizontal scaling PostgreSQL
• PostgreSQL proxy

voice

• Technical
• Direct
• Performance-focused

signals

• text: A team is seeing Postgres connection exhaustion or evaluating PgBouncer replacements.
• text: A SaaS platform is adding replicas or planning to shard a growing database.

stack

• PostgreSQL
• Rust
• Docker
• Helm

pricing

motion

channels

• GitHub
• developer community
• technical blog
• sales demos

confidence

Founders

• name: Lev Kokotov
  title: Founder/CEO
  role: CEO
  bio: Second time technical founder, sharded Postgres at Instacart in 2020 during peak growth. Previously built PostgresML (AI + PostgreSQL = 🚀).