PiinPoint GTM brain

category

market profile

• text: Location selection combines trade-area demographics, traffic, competitors and points of interest to assess expansion opportunities.
• text: Network planning includes assessing market saturation and potential additional locations.

personas

• title: Retail real estate or expansion director
  pains:

  • Choosing new sites without overbuilding an existing market
  • Defending a long lease decision with consistent evidence
• title: Commercial real estate retail analyst
  pains:

  • Pulling together location data and professional reports for clients
  • Comparing prospective trade areas quickly
• title: Restaurant development leader
  pains:

  • Finding trade areas that match the brand's customers
  • Estimating the effect of nearby competition on store performance

icp

• text: Multi-location retail and restaurant brands planning North American footprint growth.
• text: Commercial real estate firms advising clients on locations and market strategy.

message pillars

• text: Use predictive analysis to plan a stronger retail network.
• text: Bring local traffic, demographics and competitive context into site evaluation.
• text: Support decisions with client-ready site reports.
• text: Optimize the location network and make decisions faster.

objections

• objection: Our team already knows its markets.
  response: Compare existing intuition with consistent trade-area, traffic and competition data before committing to a lease.
• objection: Data and predictions may not fit our brand.
  response: Ask for a demo using known locations and compare the assessment against actual site performance.

competitors

• name: LocateAI
  why: Competes in location analytics and site selection.
• name: SiteZeus
  why: Provides location intelligence for multi-unit expansion.
• name: Locatus
  why: Offers retail location data and analysis.

keywords

• retail site selection software
• restaurant location analytics
• trade area demographics
• store network planning
• foot traffic analysis
• commercial real estate site reports

voice

• Analytical and practical
• Confident about data-driven decisions
• Retail real estate specific

signals

• text: A retail or restaurant brand announces a multi-location expansion or entry into a new market.
• text: A brokerage is producing repeated client site selection reports.

pricing

motion

channels

• SEO
• case studies
• webinars
• trade shows
• referrals

confidence

Founders

• name: Jim Robeson
  title: Founder
  role: Founder
  bio: Jim Robeson is the Co-founder and CEO of PiinPoint, a location analytics solution that helps retailers identify and predict the financial performance of future store locations. Since its launch in 2014, more than 250,000 locations have been analyzed using PiinPoint’s services.
• name: Adam Saunders
  title: Founder/CTO
  role: CTO
  bio: Adam Saunders is the Co-founder and CTO of PiinPoint, a location analytics solution that helps businesses with Commercial Real Estate portfolios identify opportunities and predict the financial performance of future locations. Since its launch in 2014, millions of locations have been analyzed using PiinPoint’s services.